SEO programmer needed for a website for the Webflow platform.

Task for SEO Specialist: Bring the website in Spanish to the top of search engines on the Webflow platform

Goal:
Ensure sustainable growth of organic traffic to the website developed on the Webflow platform and bring it to the top 10 search engines for key queries in Spanish.

1. Technical audit and optimization of the website on the Webflow platform

• Conduct a complete SEO audit of the website considering Webflow capabilities:
  • Check the URL structure, canonical tags, header hierarchy (H1, H2, etc.), using Webflow's built-in tools.
  • Ensure correct configuration of robots.txt and sitemap.xml through the Webflow interface.
  • Ensure that all pages are correctly indexed by search engines and fix any indexing errors.
  • Optimize the website loading speed using Webflow's built-in features and, if necessary, compress images and minimize code.
• Check and eliminate possible content duplicates, as well as issues with meta tags (title, description, alt, etc.) through the Webflow SEO settings editor.
• Set up redirects (301) for outdated pages using Webflow's built-in redirect tools to avoid traffic loss.

2. Optimization of content in Spanish in Webflow

• Conduct keyword research (use tools such as Google Keyword Planner, SEMrush, Ahrefs):
  • Identify main and additional key phrases in Spanish relevant to the website's topic.
  • Optimize existing texts on the website pages through the Webflow content editor considering the highlighted key phrases.
• Ensure the presence of quality meta tags (title, description) in Spanish including key words, using Webflow's built-in SEO settings.
• Create and optimize new pages for selected key queries, if necessary, through the Webflow editor.
• Add microdata (schema.org) through custom code in Webflow to improve snippets in search engines.

3. Optimization of external factors

• Conduct an analysis of competitors' backlink profiles and develop a strategy for building quality external links (backlinks) on Spanish-language resources.
• Publish articles and press releases on Spanish-language platforms with backlinks to the website.
• Check and update information about the website in Google My Business and other local directories, if applicable.

4. Analysis and monitoring of positions

• Set up and use web analytics tools (Google Analytics, Google Search Console) to track the effectiveness of SEO work. Ensure they are correctly integrated with Webflow.
• Monitor the website's positions for key queries weekly and make adjustments to the strategy as needed.
• Provide monthly reports on completed work and achieved results.