Budget: 2500 UAH Deadline: 10 days
I work with Prom.ua and Google Merchant at the level of end-to-end analytics and return on investment, not just "filling out cards." I understand how the portal filters work and why Merchant bans feeds for incorrect attributes in the clothing category.
Step-by-step work plan
Audit and cleaning of the feed. Checking the completeness of portal characteristics (without them, the product is excluded from Prom filters). Analyzing the structure of categories.
Optimization for ProSale. Setting up output based on CPA/CPC. Dividing products into margin (top) and non-liquid (negative keywords, disabling).
Preparation for Google Shopping. Checking the feed for mandatory clothing tags (size, color, gender, age_group). Setting up moderation in Merchant Center.
Scaling. Launching test optimization of the product pool, measuring conversion, transitioning to ongoing management.
Cost and deadlines
Audit (one store, up to 1000 products): 2,500 UAH. We identify critical errors that cause budget drain in ProSale and product rejections in Google. Deadline: 2-3 days.
Optimization and setup of 1 store "turnkey": from 6,000 UAH (depends on the volume of SKUs and the quality of the current database). Deadline: 7-10 days.
Monthly management (ProSale + Merchant + optimization): from 5,000 UAH/month.
What is the total number of varieties (SKUs) currently uploaded to your stores, and is synchronization with CRM already set up?