Optimization of campaigns for the online store - November 2021

Meta Ads Specialist (Local Lead Generation) – Established Painting Company We are Ukie Painting, a fast-growing residential painting company based in Charlotte, North Carolina, serving the greater Charlotte metro area. Over the past several years we've built a strong reputation for high-quality craftsmanship, professionalism, and exceptional customer experience. We specialize in: Interior Painting Exterior Painting Cabinet Refinishing Wallpaper Installation & Removal Limewash Deck & Fence Staining Light Exterior Carpentry Website: https://ukiepainting.com Instagram: https://www.instagram.com/ukiepaintingAbout the Project We're looking for an experienced Meta Ads Specialist who understands how to generate high-quality local service leads, not simply boost posts. This is not a beginner position. We're looking for someone with proven experience managing Meta campaigns for local businesses, preferably within home services such as painting, remodeling, roofing, flooring, landscaping, HVAC, plumbing, or similar industries.What You'll Be Responsible For Audit and evaluate our current Meta Ads account Analyze our local Charlotte market and competitors Research current best-performing Meta advertising strategies Develop a clear advertising strategy focused on lead generation Build and optimize campaigns using the latest Meta best practices Create high-converting audiences and retargeting campaigns Design and test multiple creative concepts You'll have access to a large library of: Professional photos Customer testimonials Project videos Drone footage Educational content Brand assets Your job is to transform these assets into Meta creatives that generate the best possible results for our local market.Tracking & Marketing Systems One of our biggest priorities is proper tracking. Every lead should have: Proper source attribution Campaign tags UTM tracking CRM integration Automation workflows Clear reporting on where every lead originated We want accurate data that allows us to understand which campaigns are actually producing revenue—not just leads.Collaboration This is very important. I (the owner) want to be actively involved in the marketing process. I'm not looking for someone who simply runs ads behind the scenes. I'm looking for someone willing to explain: why we're doing something what we're testing what the results mean what should be improved next I want to fully understand the strategy while building a long-term marketing system together.Requirements Please apply only if you have: Proven Meta Ads experience Experience generating leads for local businesses Strong portfolio or case studies Ability to show measurable results Experience with creative strategy Experience with A/B testing Understanding of Meta Pixel, Conversion API, and attribution Experience integrating Meta with CRMs and automations Excellent English communication Ability to work proactively and suggest improvementsBonus Experience Experience with any of the following is a major plus: Painting companies Home service businesses GoHighLevel JobNimbus Zapier or Make Landing page optimization Instant Forms vs. Website Conversion strategies AI-assisted creative production Short-form video advertisingTo Apply Please include: A brief introduction about yourself. Similar projects you've managed. Case studies or portfolio. Results you've achieved (CPL, ROAS, lead volume, etc.). Your approach to building a successful local Meta campaign. The tools you typically use. Your project pricing and timelines We're looking for a long-term partner who enjoys testing, improving, and building marketing systems—not just launching ads.

We need an experienced Google Ads specialist for an online office furniture store. We are not looking for someone to "launch ads." We are looking for a specialist who will take responsibility for the account and work systematically towards results. The situation is as follows: Until August 2023, Google Ads was generating stable sales. Then the effectiveness began to decline, and after April 2025, sales through Google Ads dropped significantly. We operate in Ukraine. We have: • our own production; • Search, Shopping, and Performance Max; • mid-range and above average price segment; • free delivery and assembly. We need: • to conduct an account audit; • to find the reason for the decline in sales; • to propose your vision of the situation and an action plan; • to independently implement the necessary changes; • to regularly manage the account, test hypotheses, optimize campaigns, and work on increasing sales. We would like to work with someone who does not just perform technical tasks in a template manner but has a broader understanding of marketing issues, proposes solutions, and keeps the account in good condition.

We are looking for an experienced specialist or freelancer to set up and further support Google Ads advertising campaigns for the website: https://contourenterprise.com.ua/About the project Contour Enterprise is a modern ERP system of European development for comprehensive automation of enterprises in manufacturing, trade, construction, and services. The main target audience is Ukrainian enterprises looking for a modern alternative to 1C/BAS.Tasks to be completed Set up Google Ads advertising campaigns: search advertising; if necessary, Performance Max; remarketing. Gather and group keywords. Create effective ad copies and extensions. Set up conversion tracking (applications, calls, forms, etc.). Filter out non-target traffic. Continuously optimize advertising campaigns to improve results. Provide regular reports with results and recommendations.

Online store for podiatric cosmetics and products: https://podologiczny-sklep.com.pl/ We are looking for a person with experience in selling cosmetics or similar products in the GEO Poland The first project is for 2 weeks; if you achieve the agreed goals, we are ready to cooperate on a permanent basis. Alternatively, we offer a percentage of sales with an agreed ROAS; in this case, we expect your proposals. Project goal: Achieve a ROAS of 350-400% with an advertising budget of 2000 PLN in the first two weeks of work. We have statistics on customers. If cooperation continues, we plan a budget of 8000 PLN for the next 4 weeks, expecting a ROAS also at the level of 400%. This ROAS applies to 90% of the products on the site with a price up to 200 PLN. The project should include: Launching campaigns for popular products Launching advertising campaigns for subscriptions, for B2B clients, specialists who can buy at wholesale prices Local sales in an offline store in Warsaw or others GEO: Poland Languages of the target audience: • Polish • Ukrainian • Russian Until May, we maintained a ROAS of 400% with a small budget in performance max. After that, we started collaborating with a contractor who spent 1,000 dollars with a ROAS of 130%, which for us resulted in very significant losses in sales.

You need to submit an appeal for the blocking of the Google Ads campaign. It is possible to make changes to the settings according to Google's requirements.