It was agreed that the performer will analyze, configure, and fix existing errors in
GA4, GTM, and merchandise. A detailed description is in the correspondence with the performer. Collaboration for a full month, preparation for launch in 5 days. The goal is to achieve a growth trend in ROAS of 250% during the first two weeks, with a target of reaching 400 in 6-8 weeks.
An introductory strategy will be agreed upon after a complete audit.
I will launch the B2B segment as a separate search campaign for commercial inquiries from professional clients. The starting budget is approximately 30-50 PLN per day. Conversions will include purchases, form submissions (clicks on phone and email secondarily); all events will be configured through GA4 and GTM.
I will divide B2C into products under 200 PLN and over 200 PLN. Initially, approximately: 60 PLN per day for the segment under 200 PLN and 60 PLN per day for more expensive products. ROAS and budgets will be assessed separately for each segment due to different margins.
I will take the first cut of results in 2 weeks, but this will not yet be the final KPI. For example, if the ROAS target is 400%, and after 2 weeks we have 250% with positive dynamics, we will continue optimization. An objective assessment will be made in 6-8 weeks after accumulating sufficient statistics.