Budget: 10000 UAH Deadline: 10 days
Hello! My name is Eric Yegorov.
I am a digital marketer with over 8 years of experience. I have worked with government, private, and international companies focused on the markets of Europe, the USA, and Asia.
A brief about me:
- Higher education in management, supplemented by courses in entrepreneurship, creative management, marketing, advertising, and brand strategy
- More than 5 specialized areas in digital marketing: from setting up advertising channels to building sales funnels, commercial copywriting, and website creation
- 50+ projects completed – from FinTech and Crypto to EdTech and E-commerce
I set up effective contextual advertising in Google Ads with a focus on results, analytics, and return on investment.
Work stages:
- Website and competitor analysis. I will identify strengths and weaknesses, growth points, and unique positioning.
- Collection and clustering of semantics. I will gather the semantic core, work through key queries, and exclude irrelevant ones for maximum display accuracy.
- Proper campaign structure. I will break down keywords by campaigns and groups for better manageability and optimization.
- Collection of negative keywords. I will exclude non-target queries to reduce the budget on wasted impressions.
- Development of ads. I will write engaging texts with extensions: sitelinks, callouts, structured descriptions, phone number, address, price, and others – everything that increases CTR and trust.
- Setting up analytics and goals.
- Setting up display advertising (GDN).
- Remarketing. I will bring back users who left and remind those who have already shown interest in the product.
I suggest discussing in more detail.