Preparation of the website for the launch of Google Ads — vetalbouw.nl

Website: https://www.vetalbouw.nl/

Platform: WordPress + Elementor

Goal: minimal preparation of the site for advertising launch. No complete redesign.

Improvements:

1. Go through the site and remove all unfinished elements

Need to remove test texts, Lorem ipsum, fake addresses, raw blocks, and everything that looks like a technical draft.

2. Strengthen the main page

Need to refine the first screen a bit so that it is immediately clear:

- what the company does

- what services it offers

- why it can be trusted

- how to leave a request

It is also desirable to make the buttons and calls to action clearer.

3. Improve the application form

It’s better to move the form higher on the site and make it simple: name, phone/email, project type, comment.

After submitting the form, a separate thank you page should be added to redirect the user to a page confirming the application.

For example: "Thank you, your application has been submitted. We will contact you shortly."

This is necessary so that the user understands that the message has been sent. Also, in the future, a pixel can be placed on this page.

4. Slightly improve the presentation of services and projects

Need to make the main areas clearer:

- tuinhuizen

- overkappingen

- veranda’s

Projects should be visually tidied up a bit so that they look neater and better showcase the quality of work.

5. Connect Google Reviews

For reviews, it is sufficient for the reviews to be pulled from Google Reviews. There is no need to elaborate on the review block separately right now, as the projects themselves already work well for trust.

6. Check the mobile version

Need to check that everything looks normal from the phone: texts, buttons, form, WhatsApp, photos, and main blocks.

So the task now is minimal preparation of the site for launching Google Ads, without a complete redesign.