Technical task for the web designer: Improvement of the product card for the clothing website with Starberry prints
Our website - https://starberry.com.ua/
Project description:
We sell clothing with Starberry brand prints and want to increase the conversion of the product card on our website. It is necessary to improve the visual design, structure, and functionality of the card so that it looks modern, convenient, and encourages customers to make a purchase. The task is to increase interaction with the site and simplify the product selection process for the user.
Tasks:
1. Visual appeal:
- Update the design of the product card while maintaining the style of the Starberry brand (bright colors, modern style, youthful mood).
- Add large, high-quality photos of the product with zoom capability. Ensure an attractive display of different angles of the product.
- Create visually appealing blocks for promotions, discounts, new arrivals, for example, in the form of bright labels "New" or "Discount -20%".
2. Usability:
- Update the structure of the product card: product name, description, size, available colors, price, "Add to cart" button should be conveniently placed for quick viewing.
- Add the ability for quick selection of product size and color without additional clicks (selection of options directly on the product card page).
- Implement dynamic price updates depending on the selected options (color, size).
3. UX/UI improvements:
- Add buttons for quick sharing of information on social networks or copying the product link.
- Implement a feedback and rating system with a user-friendly interface.
- Show relevant recommendations (other products from the Starberry brand or similar products).
4. Mobile version:
- Ensure design adaptation for mobile devices so that the card looks equally good on both smartphones and PCs.
- Make sure that all features of the product card (photo zoom, color/size selection, "Buy" buttons) work seamlessly on all devices.