I invite an experienced SEO expert to participate in the development of a large-scale legal platform on WordPress.
This is not a typical business card site, but a full-fledged SEO platform (starting with ~240 pages, further development — 2000+), aimed at systematic generation of organic traffic and quality clients from Google.
About the project
- CMS: WordPress (ACF + Gutenberg, without Elementor)
- Architecture: HUB → P1 → P2 → P3 → BLOG (Pillar-Cluster model)
- Scale: starting with about 240 pages, with a prospect of 2000+ pages
- Languages: Ukrainian, Russian, English (WPML)
- Geography: all of Ukraine with the possibility of further scaling
- Topic: YMYL (legal) — high requirements for E-E-A-T
Service structure:
- For businesses (corporate law, M&A, bankruptcy, tax law, compliance, etc.)
- For individuals (military law, criminal law, family law, auto lawyer, etc.)
Website functionality:
- Amelia Booking
- Integration with Airtable
- Multilingualism through WPML
Topic: YMYL (legal). Therefore, the highest possible quality of E-E-A-T, expertise, and reliability of content is required.
Main tasks
1. Building a complete SEO architecture (Pillar-Cluster model)
2. Collection and clustering of the semantic core (1500–4000+ keywords)
3. Development of a detailed SEO technical specification for developers (URL structure, Custom Post Types, internal linking, breadcrumbs, dynamic templates, sitemap, hreflang)
4. Implementation of schema.org (JSON-LD): Attorney, LegalService, Organization, LocalBusiness, FAQPage, Review
5. Development of an E-E-A-T strategy (profiles of lawyers with links to the register, author blocks, cases, trust blocks)
6. Local SEO and recommendations for Google Business Profile
7. Technical recommendations for WordPress (ACF, Gutenberg, WPML)
Requirements for the candidate (mandatory)
- Building a complete SEO architecture and Pillar-Cluster model
- Collection and clustering of the semantic core (1500–4000+ keywords)
- Practical experience with schema.org (JSON-LD)
- Development of a detailed SEO technical specification for developers (URL, CPT, linking, schema.org)
- Implementation of schema.org (Attorney, LegalService, FAQPage, Review, etc.)
- Experience with YMYL projects (legal, financial, or medical sites)
- Deep understanding and practical experience in implementing E-E-A-T
- Experience in building SEO architecture for large sites (from 100+ pages)
- Confident use of tools: Serpstat, Ahrefs, Rush Analytics
- Excellent knowledge of WordPress (ACF, Gutenberg, WPML, Yoast/Rank Math)
Important:
- Systematic thinking (site architecture, not just keyword selection)
- Understanding search intent in the legal topic
- Experience working in a team with developers
Would be a significant plus:
- Direct experience in the legal niche
- Cases with significant growth in organic traffic
- Experience in creating SEO platforms
Not suitable:
- SEO copywriters without architecture experience
- Specialists who only work with meta tags and texts
- Candidates without experience in YMYL topics
Terms of cooperation
- Format: project work (from the Discovery stage to the transfer of the finished SEO technical specification to developers)
- Terms: 2–3 weeks for the main volume
- Further SEO support for the project
- Payment: staged
In your response, please indicate:
1. Examples of relevant SEO projects (preferably YMYL or legal)
2. How you do SERP clustering (tools and approach)
3. Your experience with WordPress (ACF, Gutenberg)
4. How exactly you build SEO architecture for large sites
I am ready to show the current site architecture and discuss the task in detail.
I look forward to collaborating with specialists who understand the complexity level of legal YMYL topics.
I await your proposals.
