A banner needs to be created according to the specifications in the attached file for further placement on the internet resource "Children in the City," catalog "Distance Education," section "Preparation for NMT, tutoring" - https://kyiv.dityvmisti.ua/dystantsiina-osvita/#bid-3897. The banner will be supplemented with a short text about our courses. The task of the banner is to attract the target audience's attention to read the accompanying text and sign up for a trial lesson with us. The banner needs to stand out among competitors presented in this catalog, as it is among them that the audience makes decisions on whom to start collaborating with. The target audience is parents of high school students (grades 10-11), predominantly women aged 36-54, who are looking for a tutor or courses to prepare for NMT for their children. Since the competition in this niche is high, the audience is quite "overexposed" and demanding. It is essential to truly attract attention with an "unconventional" design and a clear message that addresses the biggest pain point of the target audience - the child's admission to a higher education institution (for which the NMT is taken). If necessary, I will send real photos from the educational process if this is needed to create the visual component.
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