We need a specialist in Google Ads / Google Ad Grants for a charity fund.
We are focusing on a budget for such services and are ready to consider proposals based on experience, scope of work, and the actual expertise of the performer.
An audit and organization of the account is needed: keywords, negative keywords, search queries, match types, campaign structure, PMax, geo-targeting, relevance of ads and landing pages, as well as checking and correcting conversions in Google Ads / GA4.
In your response, please indicate your experience, cases, the cost of the audit, and the cost of implementation.
We are looking for a freelancer or agency with practical experience in managing Google Ad Grants for charitable / non-profit organizations.
We do not consider performers without practical experience in Google Ads, as well as those who have not worked with search campaigns and negative keywords at the level of a real account.
About us:
A charity fund in Ukraine. We have a Google Ad Grants account and want to tidy up the advertising cabinet, as we see:
— irrelevant search queries;
— traffic from queries of other funds and brands;
— chaos in keywords and negative keywords;
— suspicion of incorrectly set conversions;
— the risk that part of the relevant traffic is mistakenly cut off.
What needs to be done:
1. Conduct an audit of the Google Ads / Google Ad Grants account.
2. Check the campaign structure:
— search campaigns;
— if available — PMax / other types of campaigns;
— division into branded / non-branded / thematic campaigns.
3. Conduct a full audit:
— keywords;
— search queries;
— negative keywords;
— match types;
— geo-targeting;
— ads and relevance of landing pages.
4. Check the account's compliance with Google Ad Grants rules:
— mission relevance of queries and campaigns;
— absence of overly general keywords;
— Quality Score;
— account CTR;
— correctness of the account structure and logic.
5. Check the conversion settings in GA4 / Google Ads:
— what is currently considered a conversion;
— whether there are “micro-conversions” that distort optimization;
— what should be kept as main conversions;
— what to remove or move to secondary.
6. Provide a clear list of recommendations:
— which keywords to keep;
— which to add;
— which to remove;
— which negative keywords to keep;
— which negative keywords to delete;
— which new negative keywords to add.
7. As a result — if necessary, make changes to the account independently.
8. Explain in simple words what was wrong and what exactly was corrected.
Expected result:
— cleaning of irrelevant traffic;
— reduction of impressions and clicks on irrelevant queries;
— correct campaign structure;
— correct conversions;
— compliance with Google Ad Grants requirements;
— improvement of traffic quality and clear logic for further account management.
Important:
— experience specifically with Google Ad Grants / nonprofit accounts is required;
— preference will be given to those who have already worked with charitable funds / NGOs;
— if you are an agency, having a presence in Google for Nonprofits / Ad Grants Certified Professionals Directory will be an advantage;
— a formal audit is not needed, but practical tidying up in the cabinet is required.
In your response, please write:
1. What is your experience specifically with Google Ad Grants.
2. Have you worked with charitable funds / community organizations.
3. What exactly is included in your work: audit, implementation, conversion setup, support.
4. Examples of similar cases.
5. Cost:
— separately for the audit;
— separately for the audit + implementation.
6. Estimated completion time.
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