Design goals:
• Convey the premium and high quality of the product.
• Stand out from your competitors on online platforms.
• Inspire confidence and encourage purchase.
Design concept:
• Style: Modern minimalism with elements of luxury.
• Color Palette: Neutrals and pastels (eg cream, powder pink) with accents of gold or silver for a luxurious feel.
• Typography: Use elegant and legible sans serif fonts; make the brand name stand out in a larger font.
• Packaging materials: Matte or soft-touch paper for a pleasant tactile sensation; embossing or foil printing for the logo is possible.
Graphic elements:
• Avoid busyness; use subtle lines or abstract patterns associated with firmness and elasticity of the skin.
• Perhaps add an image of a woman's face with perfect skin, emphasizing the effect of the product.
Information on the packaging:
• Front side:
• Product name:
• Brief description:
• Key benefits: “Hypoallergenic”, “Dermatologically tested”, “Contains collagen”.
• Reverse side:
• Detailed description of the product and its benefits.
• Compound.
• Instructions for use with simple and clear icons.
• information about the company.
Packaging for online sales:
• The design must be photogenic and look attractive on screen.
• Use 3D renders to showcase the product in online stores.
• Ensure that text is readable and graphics are legible when the image is enlarged.
Additional recommendations:
• Consider the environmental friendliness of materials, as this is important for a modern audience.
• Provide for the possibility of reuse or recycling of packaging.
Examples of successful designs:
• Chanel: Using minimalist design with an emphasis on elegance and luxury.
• Lancôme: Use of pastel colors and sophisticated fonts to convey premiumness.
