Budget: 450 USD Deadline: 30 days
I am a motivated beginner in SEO, ready to work based on the already conducted audit, carefully follow the recommendations, and develop the website for the future. I approach tasks responsibly and am focused on results.
Budget: 500 USD Deadline: 30 days
Structured SEO promotion plan for your travel website eastroute.com
1) Strategy and set goals
- Define target regions/languages and audience profile: beach lovers, starting cities, culture, ecotourism, etc.
- Key KPIs for 3–6 months: organic traffic +30–60%, positions for 20–40 target queries in the top 10, growth of conversions from organic traffic by N%, CTR in search results, Core Web Vitals in the green zone.
- Main content priority: destination guides, routes/itineraries, unique offers, travel tips, place reviews, video and photo galleries.
2) Quick wins
- Ensure the correctness of redirects, XML sitemap, robots.txt, and canonicalization.
- Improve Core Web Vitals: optimize Largest Contentful Paint (LCP), First Input Delay (FID), and image compression.
- Fix content duplicates, problematic H1/H2 tags, missing alt attributes for images.
- Improve indexing of the most important pages: set priorities in robots.txt and sitemap.
- Enhance meta-data on top pages: unique titles and descriptions with target queries.
- Set up/check GA4 + Google Search Console, configure conversions and events (booking/request, clicks on CTA).
- Local/regional visibility: create/optimize Google Business Profile.
3) Content strategy (content plan)
- Key directions:
- Destination guides: pages by countries/regions/cities with unique routes, what to see, what to do.
- Ready-to-book itineraries: ready-made routes for 2–7 days, with daily plans.
- Best seasons/holidays, seasonal routes.
- Practical materials: budget tips, transport, food, safety.
- Media content: photo/video guides, maps, interactive routes.
- Blog and news of the travel market (update regularly).
- Key tasks:
- Conduct a content audit and identify gaps in queries (gap analysis): what queries competitors have that your pages do not.
- Form a content plan for 3–6 months with topics, authors, and deadlines.
- Each page should have a unique advantage and Tensor/entropy quality (multimedia, interactive elements, route map).
- Content optimization:
- Include target queries in titles, first paragraphs, alt tags for media.
- Split long articles into series with internal...
Budget: 550 USD Deadline: 30 days
Good afternoon! I have reviewed your website eastroute.com. Great news that the technical audit has already been completed and the main errors have been fixed. This means we can immediately move on to the stages of active promotion and website growth.
My goal is to ensure stable growth of organic traffic and conversions in your tourism niche.
Work plan for website growth and promotion
The work will focus on internal optimization (content) and external optimization (links) to strengthen the authority of your domain.
1. Strengthening the content strategy
Since the technical foundation is ready, we will focus on expanding the semantics and content.
Expansion of the semantic core (SC): I will analyze existing keywords and expand the SC to cover all stages of travel planning by your target audience (from early planning to booking).
Content plan: I will develop a detailed plan for creating new content that will attract traffic through informational queries (articles about places, routes, tips).
Optimization of existing pages: I will enhance the relevance of current service and tour pages by optimizing them for commercial keywords.
Internal linking: I will set up an effective internal linking system to redistribute page weight and improve navigation.
2. External SEO (Link building)
Building a quality backlink profile is a critically important stage for a website that is already technically sound.
Link building strategy: I will develop a strategy for acquiring links from quality and authoritative sources in the tourism niche (travel blogs, niche media, thematic forums).
Crowd marketing: I will place natural links on thematic platforms to attract traffic and increase trust.
Expected results and cost
To provide an accurate budget and timeline, I need to review the report on the completed audit and the current structure of your SC.
Forecast: A noticeable increase in positions for medium- and low-frequency queries is expected in 2–3 months. Stable growth of overall organic traffic is expected in 4–6 months.
Budget: The cost of monthly promotion (including content plan and link building) is discussed individually, but considering the need for active growth, it will depend on the required volume of work on links and content.
