General goal:
Increase brand awareness, attract a new audience, grow website traffic, and boost sales of loot boxes.
1. Tasks for the performer:
1. Creation and management of social media:
• Regular creation and publication of content for Instagram, Facebook, TikTok.
• Preparation of unique content considering the specifics of each platform.
2. Promotion strategy:
• Development of a content strategy for 1–3 months ahead.
• Analysis of the target audience (age, interests, geography).
• Use of trends in TikTok to engage youth.
3. Content:
• Creation of photos, videos, stories, reels, short vertical videos (TikTok).
• Topics:
• Review of loot boxes and their contents.
• Unique offers, promotions, discounts.
• Emotion-evoking content: unboxing, user reactions.
• Memes and gaming jokes related to CS2.
• Interaction with subscribers through questions, polls, contests.
4. Advertising and promotion:
• Setting up and managing advertising campaigns.
• Working with bloggers for integrations (reviews, contests).
• Analysis and optimization of advertising strategies.
5. Audience interaction:
• Responding to comments and direct messages.
• Moderating negative reviews.
• Retaining the audience through interactivity (stickers, reactions, polls).
6. Analytics:
• Regular analysis of account statistics (reach, engagement, subscriber growth).
• Providing monthly reports on work effectiveness.
2. Work format:
1. Account management on a permanent basis (daily activity).
2. Content publication:
• Instagram/Facebook: 4–5 posts and 8–10 stories per week.
• TikTok: 3–5 videos per week.
3. Content requirements:
1. Style:
• Modern, gaming, aimed at a youth audience.
• Emphasis on graphics, dynamics, and emotions.
2. Communication tone:
• Informal, friendly, with gaming terminology.
• Simplicity of presentation, memes, current trends.
3. Quality:
• Professional photos and videos.
• Use of animation and trending sounds in TikTok.
4. Additional tasks:
1. Development and conduct of contests: giveaways of loot boxes.
2. Participation in current trends, challenges, flash mobs.
3. Preparation of advertising banners and videos.
5. Performer requirements:
1. Experience working with social media in the gaming niche (preferably CS2 or related projects).
2. Skills in photo and video editing (Photoshop, Canva, CapCut, etc.).
3. Ability to analyze the audience and adapt to their interests.
4. Knowledge of Instagram, TikTok, and Facebook algorithms.
6. Results and KPIs:
1. Increase in subscribers by 20–30% per month.
2. Average post reach: at least 20% of the total number of subscribers.
3. Increase in clicks to the website from social media by 15–20% monthly.
4. Engagement growth (ER) of no less than 5–7%.
If additional information or access to resources (brand book, layouts, advertising budget) is needed, I am ready to discuss.
Google Drive
