Budget: 16000 UAH Deadline: 15 days
Good day!
I am interested in your project. I have over 7 years of experience in developing marketing strategies, positioning, and promoting products.
I would be happy to discuss the details and propose an effective customer acquisition strategy.
Budget: 20000 UAH Deadline: 20 days
Good day.
We understand the specifics of such a product: this is not a mass packaged tour where it is enough to launch standard advertising like “tours to Japan.” Here, decisions take longer, the average check is higher, the audience evaluates the itinerary, accompaniment, expertise of the organizer, safety, level of service, group composition, and uniqueness of the experience more carefully.
SEO case of an international travel aggregator, 8 languages:
freelancehunt.com/showcase/work/keys-seo-mizhnarodne-prosuvannya-turistichnogo-agregatora/1974883.html
How we would approach the task
1. Product and funnel analysis
First, we need to evaluate the tour itself: itinerary, dates, cost, number of places, customer profile, strengths, objections, photos, videos, previous trips, reviews, expertise of the accompaniment, booking and payment conditions.
For a premium tour, it is important not just to sell Japan, but to show why this particular itinerary is trustworthy and how it differs from mass tours.
2. Landing page or tour presentation
We will check if there is a strong enough page for the specific tour: day-by-day program, emotional presentation, photos, route map, what is included in the price, who accompanies, who this tour is for, how many places, deadlines, FAQ, reviews, CTA for consultation or booking.
If the page is weak, the advertising will bring expensive traffic but will not yield the desired conversion.
3. Engagement channels
For such a task, I would not limit myself to one channel. Possible strategy:
— Google Search for high-intent queries;
— Meta Ads to warm up the paying audience;
— remarketing to those who viewed the tour;
— separate ads for different motivations: culture, gastronomy, cherry blossom, premium accompaniment, small group;
— email or messenger warm-up for those who left a request;
— PR or native placements if additional trust is needed.
4. Analytics and measurement
We will set up or check GA4, Google Tag Manager, conversions, UTM, requests, phone clicks, messengers, email, forms. It is important to see not just leads, but the quality of inquiries: who really fits the budget, who is ready for consultation, who books.
5. Testing and optimization
After launch, we look not only at CPL but also at audience quality, requests, creatives, landing page, funnel stages, customer objections, and adjust the strategy.
Honestly about the risks: forming a group for an expensive tour solely through advertising may not always be possible if there is little time before the start, a weak landing page, or insufficient budget for testing. However, a clear system can be built that will show real demand, which channels work, and what needs to be strengthened.
