Budget: 15000 UAH Deadline: 30 days
Good day!
I liked your phrase about not needing a "separate targeting without an overall strategy." I completely support it.
For high-ticket products, it's important not just to bring people to the site, but to understand who they are, why they would choose you, and what will be the decisive argument for them. This is exactly where I would start the work.
Next — positioning the tour, competitor analysis, building the engagement funnel, and only after that selecting marketing tools.
I would be happy to discuss your goals and offer my vision of the strategy.