Project: Advertising Test on Platform X (ex-Twitter)
Goal: To assess the effectiveness of X as an advertising channel for the B2B segment in the recruitment field in Ukraine.
🎯 Specialist Tasks
Analyze the presence of the target B2B audience in Ukraine (business owners, HR directors, recruiters).
Create and launch a test advertising campaign (10–14 days, budget $150–300).
Prepare the offer, texts, and visuals for format X.
Set up targeting, analytics, UTM tags.
Conduct monitoring and optimization.
Provide a final report with analytics (CTR, CPC, CPM, leads) and recommendations for scaling.
👥 Specialist Requirements
Experience with X Ads / Twitter Ads.
Understanding of B2B marketing.
Preferred — experience in Meta / LinkedIn Ads.
📩 Result
2–3 test campaigns.
A table with metrics.
A brief report with conclusions and suggestions.
Meta: To evaluate the effectiveness of X as an advertising channel for the B2B direction in the recruitment sector in Ukraine.
🎯 Specialist Tasks
Analyze the presence of the target B2B audience in Ukraine (business owners, HR directors, recruiters).
Create and launch a test advertising campaign (10–14 days, budget $200).
Prepare the offer, texts, and visuals for format X.
Set up targeting, analytics, UTM tags.
Conduct monitoring and optimization.
Provide a final report with analytics (CTR, CPC, CPM, leads) and recommendations for scaling.
👥 Specialist Requirements
Experience with X Ads / Twitter Ads.
Understanding of B2B marketing.
Preferably — experience in Meta / LinkedIn Ads.
📩 Result
2–3 test campaigns.
A table with metrics.
A brief report with conclusions and suggestions.
Мета: Перевірити ефективність X як рекламного каналу для B2B-напрямку у сфері рекрутингу в Україні.
🎯 Завдання фахівця
Проаналізувати наявність цільової B2B-аудиторії в Україні (власники бізнесів, HR-директори, рекрутери).
Створити та запустити тестову рекламну кампанію (10–14 днів, бюджет 200 $).
Підготувати офер, тексти й візуали під формат X.
Налаштувати таргетинг, аналітику, UTM-мітки.
Проводити моніторинг і оптимізацію.
Надати фінальний звіт із аналітикою (CTR, CPC, CPM, ліди) та рекомендаціями щодо масштабування.
👥 Вимоги до фахівця
Досвід роботи з X Ads / Twitter Ads.
Розуміння B2B-маркетингу.
Бажано — досвід у Meta / LinkedIn Ads.
📩 Результат
2–3 тестові кампанії.
Таблиця з метриками.
Короткий звіт з висновками та пропозиціями.
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222 We specialize in setting up and managing advertising campaigns on Google Ads and Meta (Facebook, Instagram). We have been working in this field for over three years and have successful cases in many niches — from eCommerce and services to B2B sectors. Our approach is analytics, testing, and optimization of every stage of the sales funnel to achieve maximum efficiency of advertising investments. We can help build or improve your digital direction: we will detail the strategy, campaign structure, and approach to optimizing results.
For over three years, we have been launching and optimizing ads on Google and Facebook, helping businesses get more leads and sales. We have experience in dozens of niches — from beauty and education to eCommerce and services. We know how to make advertising work effectively in your specific area. We will build a clear digital strategy for you, set up "turnkey" campaigns, and detail all stages so that the result is transparent and predictable.
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