1. General Information
Project: Design and promotion of products (metal shelves) on the marketplaces Rozetka and Epicenter.
Goal: Increase visibility, conversion, and sales through proper presentation and SEO optimization of product cards.
Collaboration format: Freelance, remote.
Payment: Discussed individually.
2. Specialist Responsibilities
Designing product cards on Rozetka and Epicenter:
- Filling in correct product names considering keywords.
- Writing detailed and selling product descriptions.
- Structured filling of characteristics.
- Adding quality images and recommendations for improving visual content.
SEO optimization of product cards:
- Using relevant keywords in titles, descriptions, and characteristics.
- Analyzing competitors and implementing effective optimization strategies.
- Setting up internal tags to improve product ranking in the marketplace search engine.
Marketing and promotion of products:
- Preparing recommendations for using advertising tools of marketplaces (paid promotion, promotions, special offers).
- Working with reviews and customer questions (if necessary).
- Analyzing sales effectiveness and providing recommendations for improvement.
3. Working from Scratch (setting up the account and creating the first product cards)
- Registering and setting up an account on marketplaces (Rozetka, Epicenter).
- Filling in basic business data (company name, details, contact information).
- Choosing the correct product category and filling in general information about the brand/seller.
- Setting up logistics, delivery methods, and product returns.
- Optimal creation of the first product cards considering marketplace requirements.
4. Candidate Requirements
Experience working with marketplaces (Rozetka, Epicenter, Prom, OLX) for at least 1 year.
Understanding of SEO optimization principles for marketplaces.
Skills in writing selling texts (copywriting).
Ability to analyze competitors and use their strategies.
Portfolio or examples of designed product cards are preferred.
Experience in creating and setting up a seller account on marketplaces.
5. Expected Results
Well-designed product cards that rank well in marketplace searches.
Increased conversion (visits and sales).
High click-through rate (CTR) due to quality photos, texts, and titles.
Expanded base of reviews and customer questions to improve trust in the product.
Fully set up seller account with all necessary parameters for comfortable work on the marketplace.
6. How to Apply
Send your portfolio or examples of designed product cards.
Indicate your experience with marketplaces and SEO optimization.
Write your suggestions for improving the product card and advertising.
If you have experience in the e-commerce field and know how to effectively design and promote products on marketplaces — we would be happy to collaborate!
