QA audit of the online store website (WordPress / WooCommerce) — focus on conversion

Hello. We will conduct a comprehensive audit. The output will include the current state and recommendations, pathways. An hourly meeting with a specialist and specialists from your side. Further support and periodic audits are possible. The budget will be discussed after familiarization with the terms of reference. Standard 6000 - express audit + recommendations, from 10,000 for a full audit, meeting, roadmap. We know the pet food niche and the pet industry in general well, through several projects. Feel free to reach out, and we will discuss.

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Good day! I have 4+ years of experience in QA Automation, including 1+ year working on a project for a US-based online store — I tested the payment system, checkout flow, API, and UI. This is exactly the stack you need.

For your task, I can do:

— A complete audit of the user journey (desktop + mobile) with the identification of blockers

— Checking Core Web Vitals, JS errors, broken links

— Testing the cart and checkout at all steps
…
— Verifying GA4 and Meta Pixel events through DevTools

I will provide the results in a table format (issue / page / severity / recommendation) + a brief report with screenshots. I am ready for an online presentation of the findings.
Estimated cost: 5000 UAH. Timeline: 3–4 days after receiving access.
Please send the technical specifications — I will give a more accurate estimate.

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We already have a practically ready format for such an audit for WooCommerce - it can be quickly adapted to your store and go through the purchasing process without unnecessary theory (: approximately - 12,000 UAH and 5 working days after access and the technical specification.
I think for 5,000 UAH we can do a short express audit, but the full path, mobile version, GA4, Meta Pixel, screenshots, and final presentation are more realistically included in the higher estimate.
In the work, we will cover the main page, categories, product card, cart, order placement, mobile scenario from Instagram, key web metrics, broken links, JavaScript errors, and analytics events.
At the output, we will provide a priority table of problem - page - criticality - recommendation, a short report with screenshots, and an explanation of the conclusions for 30-45 minutes in the allowed format of the marketplace.
Question - is there a guest or test order placement path without real payment?
Question - will you be able to provide view-only access to GA4, GTM, and Meta Events Manager, or provide screenshots of the settings?
Examples of similar experience - https://business.ingello.com/eva - e-commerce and processes around sales.
https://business.ingello.com/prime-eva - retail, system improvements, and working with the purchasing scenario.
About Ingello Systems for FLH - https://systems-fl.ingello.com/ua
… We can start with the audit and then separately implement technical fixes and analytics automation if we find growth points.
I am available, we can discuss the details here on the marketplace ))

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Hello! I am a QA Engineer specializing in functional and UI/UX testing of web applications and mobile versions of websites. Your task is a perfect case for my qualifications.

Since the main traffic to your store comes from Instagram (Target Audience: women aged 28–35), I will pay special attention during the audit to the mobile version of the site and the user journey from the ad click to the "Thank you for your order" page.

What will specifically be included in my audit:

Mobile and Desktop test drive: checking product cards, the cart, and checkout. I will find where exactly the user "trips up" and why there are abandoned carts.

Technical QA block: checking the console for JS errors (which often break WooCommerce during checkout), searching for broken links, and analyzing speed (Core Web Vitals).
…
Analytics: checking the correctness of basic GA4 and Meta Pixel events firing (InitiateCheckout, Purchase).

Work result: A clear, prioritized Google Sheet (Bug Report) with bugs categorized by severity (Blocker, Critical, Minor) + specific CRO recommendations on what to change to increase conversion. Plus a final report with screenshots and an online presentation lasting 30 minutes.

I am ready to study your terms of reference in detail in personal messages and show examples of how I present testing results. Let's communicate!

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Hello. No problem, I will perform your work with quality. I have over 6 years of experience with WordPress. Feel free to write to me.)

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