An American company is looking for a designer to create creative and modern product packaging:
Packaging design for children's cutlery
1. Product
Packaging for a 3-piece children's cutlery set:
spoon
fork
knife
The set should be well visible in the packaging through a transparent window.
2. Main idea
A colorful, bright, very attractive, selling packaging is needed, to look cool, modern, and "wow" on the shelf.
Also, keep in mind that the main buyer is parents (adults), women - 70-80%. BUT the consumer is still children, and the packaging should evoke a feeling of a GIFT for the child!
The initial orientation for the design and presentation is packaging in the style of the reference:
neat
vertical
with windows
with good product visibility
But the final style for colors and fonts should be in the spirit of Labubu packaging:
cute, playful, collectible-style
pastel / bright combinations
characteristic "toy" typography
the feeling of a trendy children's product
3. Packaging structure
Mandatory requirement:
The packaging must be more compact than the previous generation, not elongated and not bulky.
Preferred format:
Hexagonal packaging (hexagon box).
Distribution of faces:
3 front faces — open / with windows and cutlery
1 back face - for text and graphics
Placement of cutlery:
The cutlery should be arranged in a circle on 3 sides:
on one front face — spoon
on the second — fork
on the third — knife
That is, the cutlery is not on one plane, but wraps around the packaging from three visible sides.
4. Windows
It is necessary to make a separate window for each piece of cutlery, so that each item is well visible from the front view.
Requirements:
3 separate windows
1 cutlery = 1 window
the cutlery must be clearly visible from the front of the packaging
windows can have soft rounded edges
it is important to show the handles and shape of the cutlery as advantageously as possible
5. Packaging colors
Important:
The background of the packaging must NOT be white.
Colorful packaging is needed, more effective and "fire".
Regarding colors:
Orientation — Labubu-style palette:
soft, tasty, toy shades
pastel + candy colors
can combine:
blue
pink
purple
cream
yellow
mint
while the packaging should remain bright and contrasting
Additionally:
the inner background in the windows can be more contrasting, so that the cutlery stands out better
6. Fonts and graphic style
It is necessary to make fonts and design in the style of Labubu packaging:
rounded, cute, voluminous, friendly fonts
not strict and not too minimalist
the feeling of collectible / gift / trendy children's packaging
Graphics:
On the theme. For the construction set - something construction-related
8. Texts on the packaging
Beautiful, short, clear texts are needed.
Main:
set name
indication that there are 3 pieces inside
can highlight advantages:
easy grip
rounded edges
BPA free
dishwasher safe
ages 3+
Texts should be short, neat, and decoratively integrated into the design.
All mandatory texts on the back face will be provided additionally.
The indicated project price is conditional! Ready to discuss.
To the project winner: there will be an opportunity to additionally receive orders for the design of other thematic sets of the brand in the future.
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