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21 proposals
A dashboard needs to be developed in Looker Studio with data connections from Google Ads, Meta Ads (Facebook/Instagram Ads), and internal PIMS.
Tasks: Connect data sources: Google Ads Meta Ads; PIMS (via API, CSV/Google Sheets, or another agreed method). Normalize and link data between sources (campaign matching, UTM, SKU, or other keys). Build a dashboard with key metrics: cost, clicks, impressions, CTR, CPC, CPM; conversions, CPA, ROAS, revenues (if needed from PIMS); metrics by campaigns, ad groups, creatives, and sales (link to PIMS). Implement filtering and segmentation: filter by campaigns, dates, channels (Google/Meta). ability to compare periods. Document the connection of sources, data transformations, and instructions for using the dashboard.