Budget: 5000 UAH Deadline: 60 days
The budget of $100–200 per month for fintech requires utmost precision. In this niche, the cost of switching is high, so any broad reach will be ineffective. It is necessary to focus exclusively on segments with the highest conversion rates.
1. Technical Foundation
Launching ads before implementing a paid subscription is premature. It is better to build a database now through free access or useful tools so that leads do not "cool off." Mandatory setup of GA4 + GTM for tracking the event generate_lead (registration).
2. Channel Selection: Meta Ads (FB/IG)
For such a budget, Google Search is too expensive. In Meta, we can receive a stream of registrations for $5–7 a day by setting parameters based on interests: small business management and personal finance.
3. "Value First" Strategy
Instead of direct selling, we provide a quick solution to the problem: "How to organize reports in 5 minutes a day?" Registration should be instant (via Google/Telegram) to avoid losing users at the stage of filling out long forms.
4. Budget Distribution
$150 (Testing): Comparing 3-4 ad variants focusing on different service benefits (automation vs control).
$50 (Retargeting): Bringing back those who visited the site but did not complete registration. These are the cheapest and most effective conversions.
My next step: I can conduct a free technical audit of your DataLayer to ensure that scripts transmit registration data with maximum accuracy. This is critical for training Meta algorithms with a limited budget.
Would you like me to prepare a list of specific interests for settings that will ensure the lowest cost of user acquisition?