Hello! We need to create video format advertising creatives.
Formats: 1:1, 9:16 (taking into account vertical margins for advertising in FB Ads) for each creative.
Theme "AZK, Fuel, fuel vouchers, refueling".
There should be 3 types of transport in the creative - passenger car, truck, tractor (agricultural machinery).
We will use links from existing creatives, which I will provide additionally.
Structure:
3 video creatives with a general coverage of links (without prices)
2 video creatives about gasoline from two gas stations (1 for each with price indication)
2 video creatives about diesel fuel from two gas stations (1 for each with price indication)
Target Audience: Drivers of their own passenger cars of medium and economy class, drivers of commercial transport (trucks, buses, vans)
60% are clients living in the region, aged 30 to 65+ years. 40% are people aged 28-50 years living in cities.
Client Goals: To find fuel vouchers with the biggest discount, so that the delivery of these vouchers is free, without prepayment. They expect to receive vouchers by mail, inspecting them before purchase.
Vision of the result:
Some creatives include excerpts from news about fuel price increases. The creative calls to purchase fuel vouchers, saving up to -13 UAH per liter. We mention free delivery. The creative depicts the specified types of transport separately, or all together.
There are also reviews from existing clients that can be used in the creative.
A digital version of the vouchers (photo) is available, and I will also provide links to specific news from which to make excerpts.
Creative approaches are of course welcome 🙂
Video format - such motion designs from Pinterest. We will discuss the storyboard individually, what should follow what.
https://pinterest.com/pin/1548181168499098/
https://pinterest.com/pin/4644405859403320/