A video creative is needed for a mobile application for advertising on social networks Facebook/Instagram and TikTok
Here is the link to the app: https://play.google.com/store/apps/details?id=af.browser
This is a secure internet browser, the main functionality is described on the app page.
Technical task for the video creative for the target audience (Busy professionals, 25-45 years old)
1. Product description:
- Name: Secure Browser (mobile application).
- Goal: To show how the browser protects users' data and finances, prevents phishing attacks, theft of personal information, and data leaks during daily internet use.
2. Target audience:
- Age: 25-45 years old.
- Type: Busy professionals who actively use the internet for online shopping, communication, online banking, and everyday work online.
- Main issues: Phishing, theft of personal data, online payment fraud.
- Motivation: Protecting personal data and finances while using the internet for personal purposes.
3. Creative goal:
- Increase the number of app installations among regular users who actively use the internet for shopping, communication, and banking operations.
- Show that the browser protects their money and personal data from real internet threats.
4. Timing:
- Duration: 15 seconds.
5. Format:
- Format: Vertical video 9:16 for TikTok, Instagram Stories, Facebook Stories.
6. Video script (according to the "standard" structure):
1. Emotional trigger (1.5 seconds):
- Visual: The user sees an unfamiliar transaction appear on their bank card. Message: "Your money has been stolen!"
- Text in English: "Your money has been stolen!"
- Music: Sharp alarming sound.
2. Problem statement (1.5 seconds):
- Visual: Message: "You've landed on a phishing site." A short text explaining that phishing can lead to data and money theft.
- Text in English: "You've landed on a phishing site."
- Music: Tense melody that enhances the sense of danger.
3. Demonstration of protection - part 1 (1.5 seconds):
- Visual: The browser instantly blocks the phishing attack with the message: "Phishing site blocked."
- Text in English: "Phishing site blocked."
4. Demonstration of protection - part 2 (1.5 seconds):
- Visual: Explanation of how the technology works: "Our browser protects your data and money." Additional animation showing the protection in real-time.
- Text in English: "Our browser protects your data and money."
5. Statistics on financial losses - part 1 (1.5 seconds):
- Visual: "Phishing victims lose up to $1,200 per attack." This emphasizes the seriousness of the problem.
- Text in English: "Phishing victims lose up to $1,200 per attack."
6. Statistics on financial losses - part 2 (1.5 seconds):
- Visual: "Americans lose over $12.5 billion annually due to fraud." This enhances the perception of the threat.
- Text in English: "Americans lose over $12.5 billion to fraud every year."
7. Call to action - part 1 (1.5 seconds):
- Visual: Text: "Your money could be next! Protect it now!"
- Text in English: "Your money could be next! Protect it now!"
8. Call to action - part 2 (1.5 seconds):
- Visual: Introduction of urgency: "Download for free and protect your data today."
- Text in English: "Download for free and protect your data today."
9. Final screen (1.5 seconds):
- Visual: Product logo and slogan: "Reliable protection from all types of online fraud."
- Text in English: "Reliable protection from all online fraud."
7. Key messages:
- Essence of the product: An app for online protection - from phishing to data theft, aimed at regular users.
- Unique advantages: Instant blocking of phishing sites, protection of personal data, ease of use.
- Goal: To encourage the user to download the app to protect their finances and personal data.
The visual change should occur exactly every 1.5 seconds, no more, no less.
There are app mockups, graphics for the store, and a logo in vector available.
