In the last 4 years, the stores have not been updated, neither the descriptions nor the photos...
It is necessary to update the photos, videos, and descriptions of the cards. Create infographics.
You can use AI, Figma, Canva
https://svet.kiev.ua/ua/g43396099-svetodiodnye-linejnye-svetilniki
We only keep this direction, all other products will be removed, the focus will be only on this direction.
https://rozetka.com.ua/ua/seller/ldf/goods/?producer=bez-brenda
In fact, there are only 4 groups of products with three types of control and without control, in each group you can choose 37 lengths, 2 light colors. A total of 297 cards.
But they are practically all the same! That is, there is no need to make all cards unique.

Something similar is sold here -https://prom.ua/c3891828-diy-ceiling-komplekt.html - also sets that differ essentially only in sizes.
We sell kitchen lighting - at the moment we only have 1-2 orders a day from Prom and Rozetka.
Although all products are "in stock" - each order is made after placing the order, because often orders consist of 2-3 lamps (kitchens with hoods, corner kitchens)
We plan to scale through social networks, advertising that will lead to the website.
It is important to make the descriptions clear and modern for the customer.
Regarding colors - gray, yellow, white are the main ones. See the landing - https://svet.kiev.ua/ua/cp96607-svetodiodnaya-led-podsvetka-dlya-osvescheniya-pod-shkafami-rabochej-zony-kuhni.html
Perhaps this HTML can be slightly redesigned and integrated into the card descriptions, as here, for example https://svet.kiev.ua/ua/p1418073602-svetilnik-svetodiodnyj-integrirovannyj.html
The goal of the project is primarily to prepare the site on PROM for social networks, advertising, and sales funnels.
Write what you plan and how to improve...