Develop creatives for Facebook/Instagram

Technical Task

Project: creation of advertising creatives for a Telegram group

Group Name: Announcements UA

Goal: attract users' attention and engage new participants in the Telegram group where people can post announcements about sale, purchase, rental, exchange, provision of services, etc.

1. Product Description

The Telegram group “Announcements UA” is a universal bulletin board where every user can:

• Sell or buy goods (new or used);

• Find or rent real estate, cars, equipment, etc.;

• Offer or find services (repair, delivery, training, etc.);

• Find necessary contacts and partners.

2. Target Audience

• Age group: 18–55 years

• Geo: Ukraine

• Users who:

  • Actively use Telegram;

  • Want to quickly find buyers, clients, or sellers;

  • Are looking for free or cheap platforms to post announcements.

3. Creative Requirements

Formats:

• Static images (JPG/PNG) for Facebook Ads / Instagram Ads;

• Adaptation for Stories and for feed;

• Short videos (5–15 seconds) in MP4 format for Reels/Stories.

Sizes:

• 1080×1080 (Feed)

• 1080×1920 (Stories/Reels)

Style:

• Modern, bright, but without text overload;

• Ukrainian language, clear headlines;

• Visuals associated with the variety of announcements (goods, services, rental);

• Icons or collages can be used (for example, product, keys to an apartment, hand with a phone, Telegram symbol).

4. Sample Texts

Option 1:

“🔍 Find what you need!

💬 Sale • Purchase • Rental • Services

Join Announcements UA on Telegram!”

Option 2:

“💬 Your announcement will be seen by thousands!

📦 Sell • Buy • Exchange

➡ On Telegram without intermediaries!”

Option 3:

“📢 A place where sellers and buyers meet!

💬 Announcements UA — your bulletin board on Telegram”

5. Freelancer Requirements

• Experience in creating creatives for Facebook/Instagram advertising;

• Knowledge of CTR optimization principles (to make banners grab attention);

• Ability to adapt design to different formats;

• Adherence to brand style (colors, fonts will be provided);

• Willingness to make revisions.

6. Expected Results

• 3–5 options of static creatives (different concepts);

• 1–2 options of short videos for Stories/Reels;

• Transfer of source files in PSD/AI format (for editing);

• Final files in JPG/PNG/MP4 formats.