Project brief for landing page development
Service I am selling: development of chatbots for business
1. General information
It is necessary to develop a one-page landing page for selling the service of creating chatbots (Telegram / Instagram) with a modern design (not just technical settings are of interest)❗️
Goal of the landing page:
– to receive applications from small and medium businesses
– to establish expertise
– to demonstrate cases and testimonials
2. Target audience
- small business owners
- online entrepreneurs
- experts and info business
- stores / service sector
3. Structure of the landing page (mandatory blocks)
1️⃣ First screen
- Clear headline (Unique Selling Proposition)
- Short subtitle (what exactly I do and for whom)
- Button “Order a chatbot” / “Get a consultation”
2️⃣ Block “About me”
- Short information about me as a specialist
- Emphasis on experience, practice, real projects
- Photo (if needed — just a place for a photo)
3️⃣ Services / Functionality of chatbots
Short description of capabilities, for example:
- automatic responses to clients
- accepting applications
- booking services
- integration with CRM / Google Sheets
- payments, newsletters, funnels
(without text overload)
4️⃣ Cases
- 2–4 cases
- briefly:
– niche
– what was done
– result / task - ability to add screenshots of bots
5️⃣ Testimonials
- text testimonials
- ability to add a photo or screenshot from correspondence
6️⃣ Estimated price
Packages, for example:
- Start — from ___ UAH
- Business — from ___ UAH
- Pro — individually
(with a note “final price after consultation”)
7️⃣ Feedback form
- name
- phone / Telegram
- button “Send application”
- alternatively: quick contact buttons (Telegram / Instagram)
4. Technical requirements
- Responsiveness (mobile / tablet / desktop)
- Fast loading
- SEO basics (headings, structure)
- Connection of forms (notifications to email / Telegram)
5. Design
- Modern (example will be sent)
- Emphasis on trust and expertise
- No “overloaded” animations
6. Result
At the output, I want to receive:
- a ready working landing page
- the ability to independently change texts (preferably)
Offer a real price + your cases📩🤝
