It is necessary to develop a brand style for the new Brand Lachi, which specializes in selling men's and women's underwear both under its own brand and other brands. The goal is to create an attractive, modern, and comfortable design, primarily aimed at a female audience, but also considering men as end users.
1. Development of a logo and favicon for the website:
LACHI — is a brand that sells men's and women's underwear. The brand name comes from the surname Lykhachov, and we want the logo to reflect this heritage and be versatile for further expansion into other categories.
- Create several logo options for the Lachi brand.
- The logo should be simple, modern, and easily recognizable.
- Provide the logo in various formats (PNG, SVG, JPEG)
2. Definition of the color scheme:
- Select the primary and additional color schemes for the brand.
- Provide a visualization of the color scheme in the form of a palette indicating colors in RGB/HEX format.
- provide necessary colors for the website
3. Development of corporate identity:
- Create samples of the use of corporate colors and logo on various media (business cards, letterheads, packaging).
- Provide examples of the application of corporate identity on the website (homepage, product card, icons, buttons).
4. Design of boxes and packaging:
- Develop the design of boxes and packaging for the products, using new colors and logo (without the website address):
- women's, size 18*13*3.5
- men's 25*10*7
- develop the design of kraft paper (logo, without the website)
- Provide layouts in print-ready formats.
5. Social networks:
- Develop logos for social media profiles (Facebook, Instagram).
- Provide examples of posts using new colors and logo.
Requirements:
- Experience in brand development and design.
- Knowledge of current trends in underwear design and the fashion industry.
- Ability to create modern and aesthetically pleasing designs.
Deadline:
- Expected project completion time: 1-2 weeks from the approval of the task.