It is necessary to develop a design and layout for the website of the company WICO SYSTEMS. We deal with complex engineering solutions (climate, light, automation) for interior design. Website goal: To become a sales tool for architects (B2B) and premium clients. It should not just be a "business card," but a digital portfolio at the level of top architectural firms.
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1. Style and Design (Visual Identity)
We already have a basic identity developed (logo, colors, fonts).
• Style: "Architectural Precision," minimalism, Grid Layout, editorial style.
• Mood reference: The strictness of drawing + the aesthetics of an expensive magazine.
• Colors:
◦ Background: Light concrete/white (#F2F2F2) or deep black (#1A1A1A).
◦ Accent: Engineering gold (#E3A32A) — used sparingly (buttons, lines).
• Fonts: Manrope (base) + JetBrains Mono (for technical details/articles).
• Trend: Use of Bento Grids (block structure) for content organization.
2. Website Structure (approximately 5-6 pages)
The website should not be a Landing Page. A multi-page structure is needed for SEO and image.
1. Home:
◦ First screen: Eye-catching headline + photo/video.
◦ Positioning block ("Engineering that enhances design").
◦ Teasers for services and projects.
2. Projects (Portfolio) — KEY PAGE:
◦ List of cases with filtering (Ventilation / Light / Complex).
◦ Individual case page (Template): Should look like a Case Study. Interior photos + photos of engineering nodes + technical description (task/solution).
3. Services:
◦ List of directions with icons and short descriptions.
4. Company / Approach (About):
◦ Philosophy of the "Single Point of Responsibility.".
◦ Team (photos), certificates.
5. Contacts:
◦ Feedback form, map, social networks.
3. Technical Requirements
• CMS: Webflow (priority) OR WordPress (on clean code or flexible builders like Bricks/Elementor Pro). Important: the site must be easy for the content manager to edit.
• Responsive: Perfect display on Mobile/Tablet. 70% of traffic will come from mobile.
• Animation: Micro-interactions. Smooth content appearance, hover effects on buttons/photos. No "heavy" effects that slow down loading.
• Speed: Green zone Google PageSpeed Insights (90+).
4. What we provide
1. Logo in vector (SVG/AI).
2. Brand book (color codes, font pairs).
3. Texts (Brand codification and service descriptions).
4. Photo content (renders and photos of implementations).
5. Expected Result (Deliverables)
1. Design layout (Figma) — main + internal + mobile version.
2. Laid out and configured website on hosting.
