It is necessary to develop a logo and a main brand banner for the Ukrainian startup Dolia (domain: dolia.in.ua).
Dolia is a social platform for connecting founders, investors, and specialists in Ukraine.
Dolia = human destiny. Creating your own destiny = creating your own business. Also being part of a business, having a stake in a business. Having a part of a business in Ukraine means having a part of Ukraine. Here you can also seek destinies in the sense that by leveraging your skills and abilities, you receive a part of the business and will have a stake in the Ukrainian business.
Requirements for the logo style
The logo should be modern, minimalist, digital, serious, and confident. No template patriotic solutions, flags, coats of arms, or clichés. The names and URL dolia.in.ua are sufficient for brand identification.
The style and cleanliness benchmark is the level of Ukrainian digital brands such as Diia, DOU, monobank (not to copy but to remind of them). It should evoke a sense of reliability, scale, and national product.
Colors should be modern, calm, and well-readable (preferably black/white).
The logo must work correctly in monochrome, on light and dark backgrounds, and also scale down to small sizes (icon, avatar).
Banner
A basic brand banner is needed, which can be used for the main page of the website and presentations. The banner should support the brand idea, be concise, and match the logo style.
What is needed as a result
— a clean vector logo (no 3D, no mockups);
— versions of the logo for light and dark backgrounds;
— a separate icon;
— brand banner;
— file transfer in convenient formats for the web and further work.
