Greetings! We are looking for a talented and experienced graphic designer (preference will be given to specialists with experience in the Food/Pet segments) to create branding and packaging design for a new brand of natural dried treats for pets — "Something Tasty".
We are launching a line of premium mono-products (dried turkey fillet, duck, etc.) and are working under a Full White Label model (contract manufacturing at a full cycle factory). This means that the design will be printed directly on the packaging (roll film/ready bag), so applications without experience working with the technical requirements of printing houses (flexographic printing, CMYK, bleeds, dies) will not be considered.
What needs to be done (Scope of work):
Logo and mini-branding:
Development of the text logo "Something Tasty". Style — modern craft minimalism, clean lines, without "childish" or cartoonish paws/dogs. We need an adult, premium style that will look organic in a specialty coffee shop or in a modern residential complex.
Packaging design concept (Doy-pack with a transparent window):
Create a unified concept for the product line, where the main feature is color coding and large numbering of items (01, 02, 03...).
The first product in the line — No.01. Dried turkey fillet. The base color for this item — deep pine green or dark olive.
Adaptation for two formats (two print files):
Small format (30–40 g): impulse purchase for coffee shops (approximate bag size 110x185 mm).
Medium format (100 g): for online orders and social media (approximate bag size 140x220 mm).
Key elements on the packaging (Front side):
Logo: "Something Tasty"
Descriptor: "Craft brand caring for pets"
Product number (central element): 01. (large, accentuated)
Product name: Dried turkey fillet
Short USPs (2-3 points, concise): 100% natural turkey meat, Easily breaks into pieces, No salt or preservatives.
Minimalist graphic/icon (for example, a stylized upward tail).
Space for QR code (Instagram) and a transparent window through which the product is visible.
Back side: standard panel for technical information (ingredients, client contacts, manufacturer capacities, storage conditions).
Technical requirements for the performer:
Provision of source files in vector format (Adobe Illustrator, PDF) in layers, fully ready for production according to the factory's requirements.
Mandatory quality visualization (mock-up) of the finished bags (both formats), so we can see how the product will look in real life.
Budget: To be discussed with the final candidate (guideline — $100-150 at the start).
To respond to the project: Please include a link to your portfolio with similar cases (packaging, labels, food brands). Applications without a portfolio or with template texts will be considered last.