Direction:
Gynecology — labioplasty, aesthetic intimate surgery
Goal:
Create ready-to-use Instagram creatives that will effectively generate inquiries in the premium segment while complying with Meta's requirements.
Creative requirements:
• Formats:
• Static image for Instagram feed and stories
• Sizes:
- Square — 1080 × 1080
- Vertical photo — 1080 × 1350
- Horizontal photo — 1200 × 628
- Stories / Reels — 1080 × 1920
• Style and presentation:
• Visually impactful, aesthetically appealing solutions
• No template-based or cliché solutions
• In the clinic's corporate style (modern, premium aesthetics)
• Presentation of the topic — delicate but confident, emphasizing expertise
• Creative structure:
Pain → Solution → Benefit → Strong CTA
Features:
• Creatives must be commercially effective, not just "beautiful"
• Mandatory understanding of medical topics and Meta advertising restrictions
• The topic is sensitive, so an ethical yet convincing approach is important
Additionally, we can provide:
• Links to clinic page examples and text
• References to past creatives or similar examples