Three characters need to be created in graphic design for a construction company. Each character should be associated with a separate residential complex and have its own unique color palette. Characters 2 and 3 should be as similar as possible to each other (twins). The characters should look as friendly as possible.
Requirements for characters:
1. Character 1:
- Palette: Red HEX #a47c2c, rgb(164,124,44), white and dark gray 532 PANTONE C.
- Details: Can have elements that emphasize character traits (for example, a friendly smile, confident posture).
2. Character 2:
- Palette: Yellow PANTONE 1225 C, dark gray PANTONE 532 C, Light gray PANTONE P 115-1 U.
- Details: Should be as similar as possible to Character 3, with minor differences (for example, accessories or minor clothing details).
3. Character 3:
- Palette: Green PANTONE PQ-3308C, lettuce HEX #b8cebb and Light gray PANTONE P 115-1 U. .
- Details: Should be as similar as possible to Character 2, with minor differences (for example, accessories or minor clothing details).
General requirements:
- Style: Modern, friendly, relevant to the construction theme.
- Resolution: Suitable for use in printed materials as well as on the website.
Future collaboration:
Further collaboration with the designer is planned to develop black and white illustrations of these characters.
Additional information:
- Please provide examples of your work that match this style for evaluation.
- If needed, we are ready to provide more information about residential complexes and their target audience.
Reference in two images
Thank you for your attention to our project. We look forward to your proposals and are ready to collaborate!