Looking for an experienced SEO specialist for auditing and further promotion of notarial service websites for Ukrainians in Europe: notadocs.pl (Poland), notadocs.de (Germany), notadocs.es (Spain).
What needs to be done:
Comprehensive SEO audit of three websites. A 30-page document with general information is not needed — a specific, structured report with practical conclusions is required.
The audit should include:
- Technical part — robots.txt, noindex/nofollow, sitemap, Core Web Vitals, speed, mobile version, SSL, hreflang between language versions
- Analysis of website structure — page hierarchy, URL structure, internal linking
- Keyword analysis — for which queries there are already pages, where the gaps are, which keywords to use
- Content analysis — meta tags, headings, texts (specific comments should be provided for each website)
- Competitive analysis — who is in the top for each market, what they are doing, what opportunities exist for us
- Google Business Profile
Most importantly — based on the audit, clear recommendations are needed:
— What to do first for maximum effect
— Which pages to create, for which queries, which keywords to fill them with
— What to do now, and what to plan for the future
— Work plan for 1–3 months broken down by stages
— Approximate budget for SEO promotion broken down by countries and your services
— Timing assessment for the first results in each market
What is important:
— At least 4 years of experience with SEO (technical + content SEO)
— Experience with multilingual / multi-regional websites (hreflang, localization)
— Understanding of local SEO
— Experience with Next.js / React websites (SSR/SSG) will be a plus
— Experience with niche B2C services or legal/notarial topics will be a plus
Context:
The websites are built on Next.js, SSR is enabled. The target audience is primarily Ukrainians in each of the countries. Main services: powers of attorney, apostille, translations, document certification. There is an active Google Ads account — it is important that the SEO strategy complements paid advertising, rather than duplicates it.