Website SEO audit

SEO audit of the new website

1. General information:

 - URL: https://bit.ly/aitspace 

 - Topic: Information catalog on the topic of AI

 - Target audience: Users - USA and Europe.

 - The site is new, internal and external optimization has not been conducted. Site structure: Home, category pages and pages within them, Blog, Contacts, accordingly I hope to eventually rank the Home page, sections, categories within them, and pages in categories in Top search for relevant key phrases.

2. Goals and objectives:

Technical audit. Technical analysis of the site for all errors that will hinder the SEO promotion of the site: correction of meta tags, internal linking, loading speed, and other factors:

 - analysis of page indexing. Checking the correctness of the robots.txt file and the sitemap (sitemap.xml).

 - Evaluation of page loading speed on PC and mobile and recommendations for improvement.

 - Finding broken links and 404 errors.

 - Internal linking

 - Checking microdata: use of Schema.org and Open Graph

 - Analysis of image attributes: check for presence and correctness of `alt` and `title`.

 - Checking meta tags: presence, uniqueness, and relevance of `title`, `description`, `keywords`, `h1-h6`. Evaluation of the structure of headings H1-H6 for hierarchy and relevance to content.

Content audit:

 - Semantic core. Collection and clustering of keywords and optimization of content for them

 - Creation of new tags for pages optimized for target keywords. Optimization of meta titles, descriptions, and headings. Structuring URLs, optimizing images, and proper use of alt tags

 - Site structure according to clustered keywords.

 - Checking for duplicate content.

 - Breadcrumbs

UX/UI analysis:

- Checking navigation convenience.

- Checking adaptation for mobile devices.

The result of the work includes:

1. Preparation of a technical assignment for the programmer.

2. Preparation of a technical assignment for the copywriter (in accordance with the semantic core).

3. Recommendations

In the future, I am also interested in regular work on link building if you engage in that, periodic analysis, and similar tasks for other projects in the future (two more projects). I am looking for a contact specialist who will initially conduct a high-quality comprehensive SEO audit and create tasks for internal optimization, interested in long-term work. Additional questions and details - with the potential performer.