We are looking for an experienced SEO specialist for a comprehensive audit, optimization, and setup of the website. Experience in promoting foreign websites (European market) is preferred.
Technical task for SEO audit, optimization, and website setup
1. General information
Goal:
To ensure stable growth of organic traffic through systematic SEO optimization of the website and content.
Available resources:
The YOAST SEO plugin is installed on the Wordpress site.
Google Search Console (GSC) is connected.
The semantic core can be provided, or the contractor can suggest their own recommendations for key queries.
2. Tasks
2.1. Technical audit and setup
Scope of work:
Check the website loading speed and Core Web Vitals.
Analyze mobile adaptation and usability.
Identify and fix indexing errors through GSC and specialized SEO tools.
Check SSL, sitemap, robots.txt, and other technical SEO elements.
Fix critical technical issues: sitemap, robots.txt, SSL, redirects, duplicate content.
Configure Yoast SEO for pages and priority queries.
Expected result:
The website is technically optimized for indexing and fast operation.
2.2. Audit of website structure and navigation + optimization
Scope of work:
Create a site map.
Evaluate the logic of navigation and page structure from the user's perspective (for B2C and B2B segments).
Identify duplicate content.
Optimize the structure of pages and categories to improve SEO and UX.
Expected result:
Configured website structure, improved internal linking.
2.3. Content and semantic audit + optimization
Scope of work:
Check the relevance of key queries for the website pages.
Identify content gaps and duplicate content.
Optimize meta tags, descriptions, headings, texts, optimize alt tags on images.
Fix broken or ineffective links.
If necessary, prepare or recommend new texts/sections for key queries.
Expected result:
Content optimized for SEO and improved organic traffic.
2.4. Optimization for AI search and generative systems
Scope of work:
Audit and optimize content for modern AI search systems (Google AI, Bing Chat, ChatGPT search).
Prepare structured data (schema.org) to improve display in search snippets and AI assistants.
Optimize texts for queries in the form of questions and answers that AI systems often use.
Recommendations for integrating content into the Knowledge Graph and improving semantic visibility.
Expected result:
The website is prepared for effective indexing and recognition by AI systems.
3. Requirements for the contractor
Experience in SEO audits and optimization for B2B and B2C websites.
Proficiency in Google Search Console, Yoast SEO, Ahrefs/SEMrush/Screaming Frog.
Ability not only to analyze but also to practically implement settings.
Availability of examples of completed SEO projects and configured websites.
4. Format of results
Final report on the completed work with a description of all audits, settings, and optimizations.
Table of technical errors and changes made.
Site map and optimized navigation structure.
Configured meta tags, headings, internal links, and semantics for pages.
Optimization of alt tags and checking all internal and external links.
Practically implemented recommendations and changes on the website, ready for further support.
Documented steps and recommendations regarding AI search and generative content.
6. Additional