Improve the visibility of the website, ranking in search engines, and increase organic traffic through optimization of both internal and external SEO. (for international markets)
Field of activity: sale of electronic services, telecommunications.
Tasks:
1) Conduct a technical audit and internal optimization.
2) Develop an SEO optimization strategy (internal + external) for pages, blog posts, product content, and more.
3) Form a semantic core (keywords) and cluster it for further promotion of the website.
4) Develop recommendations for on-page SEO optimization, including meta titles, descriptions, headings, URLs, and internal link structure.
5) Prepare a list and instructions for the programmer to fix errors on the website, in prioritized order.
6) Create a technical task for content creation.
7) Analyze competitors' actions, their effectiveness, and new trends.
8) Link building (outreach, partnerships, directory placements, guest posts).
9) Analyze SEO effectiveness using analytics and reporting tools once a month.
Mandatory requirement: Individual entrepreneur of group 2 or 3.
Required tools proficiency: Ahrefs or SEMrush, Serpstat, Screaming Frog, Google Search Console, and Google Analytics.
Knowledge of related topics is desirable but not essential: HTML, SMM, PPC, CSS, JavaScript, various CMS.
I will provide a link to the website in the additional technical task after agreeing on the terms of cooperation.