SEO specialist
SEO specialist on a permanent basis
Goal:
Ensure stable and effective website operation with ranking in the top-10 Google for target keywords in different languages and regions, as well as provide ongoing technical support and promotion of the resource.
Tasks:
Getting the website into Google recommendations / TOP-10 for keywords
– Promoting the website for target keywords in different countries and regions
– Optimizing content for localized search queries (multilingual SEO)
– Selecting key phrases and clustering semantics for each direction
– Implementing microdata markup and SEO tags (title, meta, alt, etc.) - It seems they are present here (is this needed or not in the task)
– Monitoring page indexing and fixing technical errors
- Updating and collecting semantics,
- Expanding the audience and constantly attracting new traffic to the site
- Getting into Google recommendations
- Purchasing links on relevant sites, link building with authoritative resources - not spam
- Monitoring spammy links that competitors might add to the site
Continuous monitoring and support of the website
– Tracking site load stability and fixing technical issues
– Protecting against DDoS attacks, viral threats, spam
– Setting up regular backups
– Ensuring SSL and HTTPS security
Creating technical specifications for the team:
– Developing TORs for copywriters: text structure, keywords, density, length, links. At least 15 TORs per month for blog articles to expand keywords
– Developing TORs for programmers: speed improvements, code, responsiveness, errors (preferably your programmer)
– Monitoring task execution and approving changes
Analytics and reporting:
– Continuous audit of site positions and technical condition
– Analyzing behavioral factors and metrics (depth, bounce rate, CTR)
– Collecting reports and recommendations for improvement
Ensuring stable and fast website operation:
– Working on page load speed (Google PageSpeed, Core Web Vitals)
– Optimizing code, images, caching
– Fixing broken links, redirects, duplicate pages
International promotion:
– Promoting the website across different regions (countries) and in different languages
– Setting up hreflang, translating URL structure and tags
– Segmenting content and localizing for the target audience
Expected results:
- The website operates stably, loads quickly, and is protected from attacks
- Increasing website reach and traffic
- Increasing inquiries from the website
- All pages are correctly indexed and free of technical errors
- The website ranks in the TOP-10 Google for main keywords in the specified regions
- Regular content updates and technical improvements
- Coordinated work of copywriter and programmer according to agreed TORs
- Clear and regular reporting on all areas
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Добрый день
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