About us:
LeoCar (leocar.com.ua) - a car rental service, transfers, and car subscription.
Current situation:
We already have active campaigns in Google Ads that generate leads.
Our goal now: to conduct an audit of the current account, optimize CPA, and scale results by launching new directions. The main new focus is promoting the service "Car Subscription" (B2C and B2B segments).
What needs to be done:
Audit of the existing account: Finding growth points, optimizing current Search and PMax campaigns, cleaning negative keywords, checking the accuracy of goal tracking in GA4/GTM.
Launching new products ("Car Subscription", long-term rental): Developing a strategy, gathering semantics, creating campaigns that will attract customers for long-term contracts.
Management and scaling: A/B testing, bid management, reducing cost per lead (CPL) and maintaining target ROAS.
❗️ CRITICAL REQUIREMENT (without this, applications will not be considered):
Availability of real, confirmed cases specifically in the niche of car rental, car sharing, or car subscription.
(Experience with service stations, importing cars from the USA, or selling spare parts - is not suitable. We need a deep understanding of the pain points of rental customers and the specifics of this semantics).
How to respond:
To filter out auto-replies, start your cover letter with the phrase "LeoCar-Ads".
In your response, immediately write:
Link to your case in the niche of car rental (show the numbers: CPL, budget, results).
How would you conceptually approach finding the audience for the service "Car Subscription" (briefly, 1-2 points)?
Your price for audit/optimization and further management.