Turnkey SMM for premium segment realtor (Instagram + TikTok)

The budget is flexible, depending on experience and results. The first trial month is 25,000 UAH.

About Me

I am a realtor with 12 years of experience in Kyiv and the region. I work with the sale of residential and commercial real estate, and land plots. Partially rental.
I need a specialist who will take on full management of social media and help build a strong personal brand.

What is required from the specialist

Must-have requirements:

- Experience in managing accounts in the premium segment / real estate.

- Ability to work very well with video (editing, scripts).

- Understanding of the Ukrainian/Kyiv market (local context), (what Ukrainians like).

Tasks:

- Development of a promotion strategy (Instagram, TikTok, Facebook; possibly YouTube Shorts).

- Scripts for video content (especially video business cards that need to be filmed first).

- Development and management of a content plan (monthly).

- Writing texts for posts and stories (sales, expert, engaging).

- Creation of visual content (photos, design, video editing, reels, TikTok).

- Focus on video content (Reels, Stories) — quality, dynamics, short formats.

- Profile design (header, highlights, visual style).

- Posting and maintaining regularity.

- Launching targeting (Meta Ads), developing creatives. (after the profile is formed)

- Regular analysis and reporting (growth, reach, applications).

Positioning (as an example):

- “Your realtor” — a realtor with experience since 2013, easy to communicate with, a professional you can trust.

- Main message: “No pomp. Transparent, sincere, ironic, but to the point.”

- Style: professional, yet accessible; expertise + friendliness + humor.

Examples of sections:

- Personality disclosure: short videos “who I am”, stories from practice. (video business card)

- Realtor tips (expert videos): for buyers and sellers (checklists, trends, mistakes, property preparation).

- Success stories: case studies of transactions.

- Life of a realtor: personal brand, values, motivation.

- Presentations of properties: apartments, houses, land, with an emphasis on investment potential and “client pain points”.

- Storytelling: “before/after” stories, client cases.

- Subtle irony, light humor, funny situations: short videos with a measure of humor.

- Behind the scenes: preparing properties, showing processes, meetings with clients.

- Property of the week: highlighted property presentation.

Target audience:

- Men and women aged 27–55.

- Residents of Kyiv and the Kyiv region.

-First of all — sellers (apartments, plots, houses, commercial real estate).

- The second audience — buyers and landlords.

- Middle and above average income level.

Work format:

- Weekly content approval.

- Constant communication.

- I will shoot some materials (for example, videos from showings or tips) myself — editing and design are needed.

- Remote work, but with an understanding of the local market.

Expected results (KPI):

- Growth of target subscribers.

- More reach and engagement.

- More incoming applications.

- Direct inquiries through social media.

When responding, please include:

1. Portfolio (especially in the field of real estate / premium segment).
2. Your approach to promoting the personal brand of a realtor.
3. Estimated monthly cost of social media management.
4. Additional expenses (advertising, editing, design, shooting if needed).
5. Availability to start (preferably within 1–2 weeks).
6. Your vision of results in 3 months.
7. Action structure for launching a personal brand.

Deadlines:

- Start — within 1–2 weeks after candidate approval.

- Trial period — 1 month, with the possibility of extension. (I mean that the first month of cooperation will be a trial. During this time, we will check how you work with content and advertising, whether our cooperation is comfortable. If everything is good, we will continue on a long-term basis)