Management and promotion of social media for a real estate agency operating in Bulgaria with primary content in Russian and additional publications in Bulgarian and English (using machine translation).
Main platforms for work
1. Facebook (business page) and Instagram:
• New real estate listings (to be taken from our website);
• Upcoming constructions (to be provided additionally);
• Useful articles on real estate and life in Bulgaria.
• Creation of short vertical videos (from provided video materials).
• Launching targeted advertising.
2. Telegram channel:
• Posting in the same manner as on Facebook/Instagram:
• Announcements of new listings;
• Company news;
• Useful content.
3. YouTube, Instagram, Facebook (shorts):
• Creation of short vertical videos from provided video materials using standard music.
SMM Specialist Tasks
1. Content plan:
• Development of a publication plan for the month.
• Approval of posts before publication.
2. Content:
• Formatting and editing ready text for social media format
• In rare cases: Translation of texts into Bulgarian and English (using machine translation).
• Processing photos/images for posts.
• Basic editing of short videos according to our TikTok account sample
3. Advertising:
• Setting up and launching targeted advertising on Facebook and Instagram.
• Optimizing advertising campaigns to increase efficiency.
Requirements for the Specialist
• Experience in SMM (real estate or similar niches – an advantage).
• Ability to work with photo and video editors for content preparation.
• Skills in setting up targeted advertising.
• Proficiency in the Russian language and basic knowledge of English and Bulgarian will be a huge plus.
• Responsibility and adherence to deadlines.
Terms of Cooperation
• Payment: Negotiable, discussed individually.
• Terms: Minimum 6 months of cooperation with the possibility of extension.
• Work volume: Discussed at the discussion stage, taking into account the proposed content plan.