Technical task: SMM specialist / Content maker (Facebook, Instagram)
1. About the project and the company
- Company: "Legometal". Production of practical metal structures (car canopies, terraces, recreation areas, utility blocks, entrance groups) in Boyarka and Kyiv region.
- Our resources: * Instagram: https://www.instagram.com/legometalkiev/
2. Global goal and philosophy
- Interactive portfolio: Create a powerful premium-level catalog from the Instagram page that will sell our canopies instead of a manager.
- Meaningful content: We do not need empty entertaining content or spam. Each video and post should work as a separate business card that addresses the client's fears (strength, materials, painting quality, deadlines) and creates a desire to place an order.
- Profile packaging: Update the visual strategy, make the Facebook and Instagram pages professional before the regular release of content.
3. Visual strategy and benchmark I like the competitor's approach (as an example of quality): https://www.instagram.com/eplastik_naves. What exactly needs to be implemented:
- Unified style: Design covers (thumbnails) for Reels so that the profile grid looks perfectly neat.
- Infographics on video: Adding key technical specifications (dimensions, materials) as text directly on the video sequence.
- Dynamic editing: Modern transitions, rhythmic music, cleaning background noise from the construction site, quality sound work.
4. Responsibilities (Regular work)
- Working with raw materials: I provide raw photos/videos from sites and the workshop (materials are already prepared, I will send them in a separate file). You create a final quality product from them.
- Editing Reels/Shorts (2-3 per week): Cutting video, overlaying sound, titles, and branded Legometal plates.
- Business card posts with photos (1-2 per week): Transforming individual archival photos of finished objects into stylish informational banners for the feed.
5. Expectations from the candidate
- Professionalism: Ability to work with video editors, understanding the specifics of the "construction/metal structures" niche, basic copywriting skills (ability to write selling texts).
- Strategy implementation: Not just posting, but developing the page. If the video does not gain views — the specialist should initiate and suggest changes.
- Transparency and analytics: Tracking the dynamics of results.
- Regular calls: Short online meetings (Zoom/Telegram) 1-2 times a week for 15–20 minutes to discuss results and plans.
6. Test task and cooperation conditions Before starting full-fledged work, it is necessary to complete 2 paid test tasks based on my materials (1 edited video + 1 designed photo).
In your proposal, indicate:
- What is the price for completing these two test tasks?
- What is the price for a month of work at the specified volume (2-3 videos + 1-2 photo banners weekly)?
3 packaging of the Instagram Facebook profile what is the price
Profile header design (Bio): Creating a short, clear, and selling description for Instagram and Facebook. Must include: who we are, what exactly we produce, geography of work (Kyiv and region), and add one correct link for quick access to messengers.
Development of visual style: Selection of corporate colors, fonts, and creation of graphic templates for Reels covers and post-banners. The profile grid should look like an expensive, neat catalog.
Setting up "Eternal Stories" (Highlights): Developing the design of icons (circles under the profile header) and initial filling of three main albums: "Our canopies" (best finished objects), "Our workshop" (videos from production, equipment, painting) and "Reviews" (screenshots of thanks from clients).
Synchronization of pages: Technical linking of the Instagram profile with the Facebook business page, so that all content (videos, photos, stories) is automatically published on both social networks simultaneously, without double work.
