Technical assignment for SMM specialist
1. Company description
🌿 About the company
We are a manufacturer of high-efficiency organic-mineral fertilizers that help increase soil fertility, reduce dependence on mineral fertilizers, and align with the trends of sustainable farming in Europe and Ukraine.
Our products are designed for farmers, agro-companies, and fertilizer manufacturers looking for effective, eco-friendly, and economically viable solutions to improve yields.
📍 Facts about us:
✅ Mission – to make agriculture more sustainable and efficient.
✅ Geography – we operate in Ukraine and the European market (🇪🇸🇮🇹🇫🇷🇩🇪🇷🇴🇬🇷🇲🇩).
✅ Production – located in Shumsk, 115 km from Ternopil.
✅ Product advantages – increase soil fertility by 10-30%, reduce the need for mineral fertilizers, compliance with EU environmental standards.
Our fertilizers are not just products, but an innovative solution for those who value efficiency, eco-friendliness, and technology! 🚜🌱
2. Instagram management goals
📌 Increase brand awareness among farmers and agro-companies in Europe and Ukraine.
📌 Build trust in the product through expert content and application cases.
📌 Attract potential customers through quality visual content and useful information.
📌 Maintain active communication with subscribers, respond to questions, and handle objections.
3. Tasks
✅ Content plan
- Develop and approve a content plan monthly.
- Maintain content balance:
- Expert content (40%) – explanations of how the product works, useful agronomic life hacks.
- Cases (30%) – results of use, farmer testimonials.
- Promo (20%) – information about promotions, terms of cooperation.
- Interactive (10%) – polls, giveaways, answers to questions.
✅ Content management
✅ Advertising and creatives
✅ Communication
- Responses to comments and questions in Direct.
✅ Analytics and optimization
- Analyze content performance metrics (reach, engagement, interaction).
- Reports on work results with recommendations for content improvement.
📌 Posting schedule
- 8-12 posts per month on Instagram (carousels, posts, reels).
We are looking for a professional who is ready to work from scratch and help the brand effectively enter the market! 🚜🌱