Create TZ for the promotion of a website (SEO, Adwords, etc.)

Looking for an experienced specialist in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for complete setup of analytics for a company website focused on repair and construction services. Website https://www.pabloremodelinggroup.com What needs to be done Fully check the current GA4 setup. Configure Google Tag Manager. Set up all necessary events and conversions. Set up tracking for: submissions of all forms; clicks on the Book Now / Book Here buttons; clicks on the Request Consultation button; clicks on the phone number; clicks on email; transitions to WhatsApp (if available); transitions to Facebook and Instagram; viewing key pages; scroll depth; time spent interacting with the site; other important events needed for analyzing user behavior. Additionally Check the correctness of all events. Set up conversions in GA4. Prepare analytics for further launching of Google Ads. If necessary, provide a list of technical improvements for the developer (if any events cannot be set up without changing the site code). Important A specialist specifically in GA4 and GTM is needed. Experience in setting up analytics for service companies (repair, construction, home services) is preferred. In your response, please indicate: examples of similar projects; cost of work; deadlines for completion. ⸻ P.S. If some necessary events cannot be set up without modifications to the site, please specify what changes will need to be made by the developer. It is important for me to receive a fully functioning analytics system right away, not just a basic setup. If you believe the required scope of work differs, please state your cost and explain what exactly will be included in the setup.

I'm looking for an experienced Google Ads specialist who has a successful track record of setting up advertising for construction companies in France. About the company The company is engaged in renovations and restoration of apartments and houses. We primarily operate in the Auvergne-Rhône-Alpes region (Lyon and surrounding area). Tasks Need to: Conduct a competitor analysis. Select the most effective keywords. Create the structure of the advertising account. Set up Google Ads search campaigns. Set up Performance Max (if needed). Set up remarketing. Connect Google Analytics 4 and Google Tag Manager. Set up conversion tracking (calls, forms, applications). Optimize campaigns to achieve the maximum number of quality leads. Set up geotargeting only for the required region of France. Provide recommendations for improving the website to increase conversion. Goal To receive the maximum number of quality applications from clients looking for: apartment renovations; house renovations; office renovations; commercial premises; large projects with a budget from €20,000 to €100,000 and more. Requirements for the contractor At least 5 years of experience with Google Ads. Presence of successful cases in the construction or renovation sector. Understanding of the French market. Ability to scale advertising campaigns. Google Ads certification is preferred. In your response, please send: Examples of your projects. What results you have achieved. Estimated advertising budget that you recommend. Cost of your services (setup and monthly management).

There is a car dismantling website: avtoera.com Used auto parts for cars from the USA. The site has over 50,000 products. A specialist is needed to analyze the website, develop a promotion strategy, and set up advertising in Google Ads. What is needed: check the website from the perspective of SEO, indexing, structure, and technical errors; develop a promotion strategy for the website considering the large number of products; explain how to properly promote products considering categories, brands/models of cars, product cards, OEM numbers, and part names; check and set up Google Ads; suggest a structure for advertising campaigns; explain which queries are better to launch in advertising and why; check or set up Google Analytics 4, Google Search Console, Google Tag Manager; explain in simple terms where to look for traffic, sources of traffic, requests, and advertising effectiveness. What I want to receive: website audit; step-by-step SEO and Google Ads strategy; list of necessary improvements; configured/checked analytics; configured Google Ads advertising campaigns; instructions on where to look for traffic, requests, sources of clients, and advertising results. In the response, please write: How would you start promoting such a website? What structure of Google Ads would you suggest for a car dismantling business? Which analytics tools would you check first? Do you have experience with auto parts, online stores, or large catalogs? It is important not just to “set up advertising,” but to develop a strategy and understand why it is suitable for the car dismantling website. The project budget is negotiable (the Google Ads advertising budget will be paid separately).

Conduct a niche and competitor analysis to identify key queries. Prepare the structure of the advertising campaign. Compose and test the ads. Launch the campaign considering the budget and project goals.

Format: project work (with the prospect of transitioning to permanent employment) Market: Ukraine Niche: e-commerce and lead generation Project Description An experienced Google Ads specialist is needed to work on a project in the field of e-commerce and lead generation primarily in the Ukrainian market. At the first stage, this is a one-time (project) job: to conduct an audit of the current advertising (or account, if it already exists) and prepare a detailed promotion plan. If the collaboration is successful and the results are satisfactory, we plan to transition to permanent cooperation with regular workload. What Needs to Be Done Audit of the Google Ads account (if campaigns are already running): structure of campaigns, ad groups, keywords; quality of ads, extensions, landing pages; targeting, bids, budgets settings; analysis of conversions and tracking quality (Google Analytics/GTM, goals, e-commerce tracking); identification of problem areas and growth points. Promotion strategy: structure of future campaigns (Search, Shopping/Performance Max, remarketing, etc. — depending on specifics); recommendations on semantics, USP, landing pages; estimated budget and forecast of results (leads/sales, CPL/CPA); step-by-step launch plan. Present the results in the form of a document with clear conclusions and recommendations. Requirements Proven experience with Google Ads of 2+ years, preferably specifically in e-commerce and/or lead generation. Experience auditing others' accounts — ability to quickly understand the structure and find "bottlenecks". Understanding of Google Analytics 4, cross-analytics, e-commerce tracking. Experience working with the Ukrainian market (audience specifics, competition, seasonality). Ability to present results in a structured manner — not just "numbers", but a clear action plan. Experience with Performance Max and Google Merchant Center will be a plus. Conditions There is an automated technology that simplifies preparation by 5-7 times (we will teach you how to do it quickly) Payment — for each project (discussed with the candidate, please indicate your rate in the response). Deadline — to be discussed, approximately 1–2 working days. With successful collaboration — transition to permanent cooperation with regular workload (campaign management, optimization, reporting). How to Respond In your response, please indicate: a brief description of relevant experience (e-commerce/lead gen); 1–2 cases with results (can be anonymized or links to portfolio); your cost for the audit + plan; whether you are interested in the prospect of permanent cooperation.