📄 TECHNICAL ASSIGNMENT
Video for social media (Reels / TikTok / Shorts)
1️⃣ General Information
Format: vertical 9:16
Duration: up to 30 seconds (optimal 27–30 sec)
Language: German
Type of video: dynamic musical promo
Deadline: 24 hours
Communication: client is available, quick edits possible
2️⃣ Purpose of the Video
The video should:
• present the start of the 39th season of the festival
• emphasize the scale of the project
• showcase key organizers
• introduce the season's artists
• connect the presentation and the festival itself
• stimulate ticket sales
The video should combine:
- concert fragments
- shots of locations (Wiesbaden / Kurhaus / Kurpark, etc.)
- fragments of the press conference
- titles with key information
3️⃣ Source Materials
Provided:
✔ Photos
✔ Video fragments from the presentation
✔ Links to videos from which relevant fragments need to be taken
✔ Music track (specified separately)
✔ Script structure (timing of blocks)
The editor must independently select the strongest visual fragments from the provided links.
4️⃣ Structure of the Video (according to the script)
The video is structured as follows:
- Emotional start (concert, applause, stage)
- Scale of the festival (158 concerts, 26 venues)
- Management and officials
- Block "HEUTE OFFIZIELL VORGESTELLT" (artists of the season)
- Regional emphasis (80 Jahre Hessen / Wiesbaden)
- Final sales block (40,000 tickets / QR)
It is important to maintain the dramaturgy:
Emotion → Scale → People → Program → Region → Sales
5️⃣ Visual Style
• Modern, dynamic, yet prestigious
• No TikTok effects or "clip noise"
• Smooth transitions
• Light cinematic color grading
• Micro-movement on static photos (slow zoom)
• Neat lower thirds (minimalism)
6️⃣ Working with the Presentation
Fragments of the press conference are used:
• to introduce the organizers
• to transition to the block "HEUTE OFFIZIELL VORGESTELLT"
• as visual confirmation of the official announcement
Important:
The presentation should look like part of the overall story, not a separate event.
7️⃣ Music and Rhythm
• The specified music track is used
• The editing is built to the rhythm of the music
• At the beginning — a strong visual emphasis
• At the end — crescendo
Acceptable:
- light sound of applause
- atmospheric background sounds of the hall
8️⃣ Text Elements
All titles in German (specified in the script).
The text should be:
• large
• easy to read
• without overload
• no more than 2–3 lines at a time
9️⃣ Important Considerations
• The video should be perceived as a single cohesive festival video
• Do not overload with names
• Do not make long synchronizations
• Do not use random transitions
Each block should logically flow into the next.
🔟 Final Result
The final video should create the feeling:
A large international festival has announced the season.
An event of high cultural level.
Tickets are already on sale.
