I am looking for a specialist in B2B email lead generation / cold outreach who deeply understands the outbound sales system to conduct an audit of the email campaigns carried out.
Field: architectural visualization services for developers in Canada and Australia.
Work format:
An audit + consultation is needed. I will provide examples of emails, campaign statistics, contact databases/structure, and all necessary information.
Before providing the output files, an NDA will need to be signed.
Analysis needed:
— email message templates used in the mailings;
— structure of the emails, subjects, CTAs, personalization, tone of communication;
— contact databases to which the mailing was sent;
— possible mistakes that could have led to low open rates, reply rates, or weak conversions;
— overall outreach strategy for B2B clients in the real estate and development sector.
I expect the specialist to:
— indicate what was done well and what needs to be changed;
— find weaknesses in the email templates and contact databases;
— provide specific recommendations for improving responses and attracting new clients;
— suggest how to better build communication with development companies;
— help formulate an improved email template or structure for a new campaign;
— give recommendations on choosing and setting up infrastructure for future email campaigns to prevent emails from going to spam;
Requirements:
— experience working with the markets of Canada, the USA, and Australia;
— experience and understanding of the specifics of the creative B2B services market in architecture and development;
In your response, please briefly write:
- whether you have relevant cases
- the cost of the audit
- the cost of the consultation
I am looking for not just general advice, but an experienced specialist who can thoroughly analyze the conducted campaigns and provide practical steps to improve the reply rate and attract new B2B clients.
