Task:
I am looking for a content specialist / scriptwriter for Instagram Reels (niche: fitness / weight loss, Polish audience).
What is needed:
— Come up with ideas and scripts for short videos (Reels)
— Create a content plan for 12 videos.
— If necessary — recommendations for presentation and editing (rhythm, accents)
Content format:
— format: talking head (expert on camera)
— shooting on a phone, without complex production
— focus on:
- hook in the first 1–2 seconds
- presentation
- meaning and structure
- attention retention
— allowed:
- simple dynamics (zoom, change of shots)
- subtitles and accents
— NO complex editing or “overloaded” visuals
Goal:
— increase retention in Reels
— increase reach and views
— test a format that leads to subscriptions
Important:
I do NOT need classic SMM and do not need “account packaging”.
I need a person who:
— understands short videos (Reels / TikTok)
— can write strong hooks
— feels what engages the audience
— can hit on pain points (stress from diets, breakdowns, fatigue, lack of results)
Content style:
— without banal fitness clichés
Requirements:
— experience in creating scripts for Reels / TikTok
— understanding of attention retention
— ability to write concisely and to the point
— preferably experience in fitness / nutrition / lifestyle
When responding:
— send 2–3 examples of videos or scripts
— (optional) briefly describe how you would develop such an account