Creation of a brand book
We are looking for a Brand Book Creator for the national leader in shelter production — HOBBIT HOUSE
About us: LLC "Hobbit House" (https://hobbithouse.com.ua/) — the engineering shield of Ukraine. We are the only national network for the production of modular reinforced concrete shelters with factories in Kyiv, Lviv, Mykolaiv, and Kharkiv. Our company has evolved from creating fairy-tale architectural projects to uncompromising fortification. Today we manufacture protective structures of the highest class (according to the standard DSTU 9329:2025, withstands pressure of 500 kPa and the explosion of a 120-caliber mine).
Our philosophy: We believe that behind every number and drawing stands a living person with their pain and emotions. Our shelters are not oppressive concrete boxes, but a space where a person feels safety not only logically but also "with their whole body." We are trusted by the state, military, and large businesses.
What needs to be done: We need a modern, strict, and premium Brand Book that visually consolidates our status as a market leader. Important rule: Our logo and corporate colors remain unchanged! Your task is not to break the existing base but to systematically organize it, expand the visual language, and create a powerful design system around it.
Main pool of tasks:
Systematization of the base: write clear rules for using the existing logo and colors (protective fields, contrast, acceptable backgrounds).
Expansion of the visual language: selection of corporate typography (fonts), development of patterns and auxiliary graphic elements that convey industriality, reliability, and calmness.
Branding rules (Guideline): how to properly label the concrete modules in production, how to format technical documentation and engineering drawings.
Templates for B2B/B2G communication: development of a unified strict style for presentations, catalogs, commercial proposals, forms, and exhibition stands.
Who we are looking for:
A systematic specialist who thinks in meanings, not just "draws beautiful pictures."
You have experience packaging complex industrial, construction, or manufacturing B2B companies.
You know how to work with minimalism, where every detail is precise and works towards trust.
How to respond to the vacancy:
Start your response with the words: "I understand how design works in B2B..." (this is how we will check your attentiveness).
Provide links to 3 of your strongest cases of brand books/identity (preferably in related or industrial fields).
Indicate the estimated price range and deadlines for completing such a volume of work.
Before responding, be sure to review the scale of our projects on the website: https://hobbithouse.com.ua/
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Good day.
I am interested in your project. I am ready to collaborate.
I would be happy to discuss all the details with you.
More works at the linkBehance
Feel free to contact me.
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296 2 0 Hello Hobit! I am interested in your project to create a Brand Book and have experience in metal structures. I have fully familiarized myself with your website and am ready to start working.
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11456 787 5 13 Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt
Feel free to reach out! 😉
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1658 24 0 I understand how design works in B2B — it does not embellish, but structures trust. Especially in the industrial and manufacturing sector, where every visual element must enhance expertise, scale, and a sense of control. I have familiarized myself with HOBBIT HOUSE and the scale of your projects. Your brand already has a strong foundation — the task is truly not to "repaint," but to systematize and expand the visual language to the level of a national leader.
Here is how I see the approach to work:
1️⃣ Systematization of the base
Clear rules for logo usage (protection fields, minimum sizes, contrast)
Application matrix on different media (digital / print / production)
Regulations for working with brand colors
2️⃣ Expansion of the visual language
Selection of a strict industrial font stack
… Development of a graphic system (linear modules, engineering grid, patterns, accent blocks)
Creating a sense of "quiet strength" — minimalism + scale + precision
3️⃣ Brand Guideline for production
Marking of concrete modules
Standards for logo application on objects
Templates for technical documentation and drawings
Visual system for certification and standards
4️⃣ B2B / B2G communication
Presentation template
Product catalog
Commercial proposals
Forms
Exhibition stands
A unified strict style for tender documentation
My experience
I have worked with:
B2B SaaS
manufacturing companies
complex technical products
projects with the public sector
In each project, I was responsible for:
– strategic structure of the brand book
– development of the design system
– scaling rules for media
Estimated conditions
⏱ Term: 4–6 weeks (taking into account approval stages)
💰 Budget: approximately 20000 UAH
(depends on the depth of processing of the production guideline and the number of templates)
Your brand is not just production, but engineering responsibility. I am ready to build a system that will visually establish this. I would be happy to discuss the details.
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1541 34 0 I understand how design works in B2B.
Hello, I would like to offer myself as a performer for the task. To clearly discuss the deadlines and budget for the work, it is necessary to familiarize myself with all the materials, discuss the structure of the brand book, and the number of supporting graphic materials, as this will determine the overall volume of work.
I have many good references, we can also look at brand books from well-known companies, competitors, and discuss them. I also have a few interesting ideas of my own. I am ready to discuss. I would break the price and deadlines into several specific projects with clear terms of reference (for example, a logo book on N pages with this structure and a brief description of each slide).
You can familiarize yourself with my work in the portfolio:
Freelancehunt
… There are several examples of non-commercial projects.
Google Drive
Google Drive
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3729 135 4 9 Hello!
I am ready to take on your project.
The portfolio is in the profileFreelancehunt and on Behance
Behance
Write to me — I will be happy to collaborate.
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3248 34 0 I understand how design works in B2B, I have many cases in the B2B niche. 8 years of experience in branding and creating identity.
Cases:
Behance
Behance
Behance
My price:
— Logo (3 / 6 unique sketches)
… — Corporate font
— Corporate colors
— Corporate pattern (design)
Logo
- 3 sketches: $420
- 6 sketches: $780 + guideline as a gift 🎁 (This is a document with the logo, usage rules, corporate colors, fonts)
I will be happy to complete the task and communicate in more detail!
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229 I understand how design works in B2B — it is about systematics, trust, and clear visual discipline, not just about being "nice."
My name is Valeria Davidenko — I am a brand designer and content strategist with over 6 years of experience. I work with B2B and industrial projects, where it is important to package a complex product into a clear, strict, and premium visual system. I think in terms of structure, logic, and meanings — especially where the brand needs to convey reliability, scale, and leadership.
I have carefully familiarized myself with the scope of HOBBIT HOUSE — and I resonate with your philosophy: behind every construction, there is a person. That is why the design system should not only emphasize engineering strength but also provide a sense of stability and confidence.
I would be happy to work on the brand book for HOBBIT HOUSE — to systematize the existing base, expand the visual language, and create a cohesive, strong design system without changing the logo and brand colors.
I will detail the work stages in personal messages.
…
Implementation timeline considering revisions: 7–10 days (I can do it faster if needed).
The budget is market-appropriate and open to discussion.
Portfolio:
Google Drive
I look forward to collaborating.
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Почніть свій відгук зі слів: "Я розумію, як працює дизайн у B2B..." (так ми перевіримо вашу уважність).
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