Design Requirements
● develop UI/UX design for the parking pages of gaming projects;
● develop UI/UX design for the administrative panel;
● ensure responsive design for the following types of devices: mobile; tablet; desktop;
● provide the ability to brand parking pages for individual gaming projects (colors, graphics, style).
The developed design must be
● fully implemented in a functional web service;
● correctly displayed on parking pages and in the administrative panel;
● adapted for all declared screen sizes and modern browsers.
1. General Description and Purpose of the System
This document describes the functional composition and principles of operation of the parking pages service for gaming projects.
The purpose of the system is to provide a centralized platform for presenting games, managing user traffic, and collecting analytical data necessary to enhance the effectiveness of marketing activities.
2. General Logic of the System
The system consists of three key contours:
end user contour (player);
client contour (administrative panel);
analytics and data collection contour.
3. Functional Analysis
3.1 End User Page
Purpose:
To provide the player with a comprehensive, visually appealing, and localized representation of the gaming project with a subsequent transition to the target store or execution of a key action.
The functionality of the page is grouped by logical modules.
Module 1. Visual Presentation of the Project
Functions:
background image of the page;
icon (on the page and in the browser tab);
game title;
text description;
trailer;
display of project status (Released / Coming Soon / Early Access, etc.).
The purpose of the module is to create a first impression and capture the user's attention in the first seconds of viewing.
Module 2. Content and Social Proof
Functions:
display of key words and hashtags of the game (relevant for SEO optimization).
The purpose of the module is to increase trust in the project and enhance the depth of user interaction with the page.
Module 3. Conversion and Target Actions
Functions:
display of key action buttons:
purchase game;
add to wish-list;
display of links to the project's social networks.
The purpose of the module is to maximize transitions to the store and execution of target marketing actions.
Module 4. Localization and Adaptation
Functions:
localization selection selector;
automatic localization detection based on user geography;
adaptation of display for different devices and screen resolutions.
The purpose of the module is to enhance content relevance and conversion through personalization.
Module 5. Experiments and Optimization
3.2 Publisher's Administrative Panel
Purpose:
To provide the publisher with full control over projects, content, experiments, and analytics without the need to involve a development team.
Functions for implementation are selected according to the functions of the end user.
Project Management
creating new project pages;
editing existing pages;
deleting projects.
Content Management
configuration of all visual elements of the page;
configuration of all text elements;
management of localizations;
setting up links and social networks.
Analytics (available in Power BI)
access to the analytics dashboard;
viewing statistics for each project and page version.
4. Project Requirements
4.1 Technical Requirements
adaptation for all modern device resolutions and browsers.
Kyiv