We need a graphic designer to create a logo and brand book in a neo-Gothic style for a women's silk pajamas brand
Job Description:
We are a new brand specializing in women's silk pajamas, and we are looking for a talented graphic designer capable of developing an exquisite and mysterious identity for our brand. We need a professional who can convey the unique character of our brand through a stylish and memorable visual style.
Main Responsibilities:
1. Logo Design: Create a primary logo that reflects the neo-Gothic and mystical style of the brand — elegant, mysterious, and easily recognizable. The logo should look good in both color and black-and-white versions.
• Provide various logo options, including:
• Primary logo
• Simplified version for use on small elements (tags, fasteners, etc.)
• Icon or monogram for social media and decorative use
2. Brand Book Development:
• Color Palette: Develop a primary color palette that conveys a mysterious and elegant mood for the brand.
• Typography: Choose a primary font that reflects the neo-Gothic aesthetic with a touch of elegance, and a secondary font for headings and short texts that adds expressiveness.
• Graphic Elements and Patterns: Create a set of unique patterns and symbols that correspond to the neo-Gothic style for use on packaging, labels, website backgrounds, and marketing materials.
• Image Style: Provide recommendations for the style of photography, including color correction, shadows, and contrasts to create the desired mood.
• Packaging and Labels: Develop a packaging concept that makes a strong impression on customers, as well as unique tags and labels that reflect the brand's style.
• Social Media Materials: Create templates for posts and stories on social media, as well as avatars and covers that match the brand's style.
3. Usage Guidelines:
• Provide guidelines for logo usage, including minimum size, safe zone, color variations, and rules for use on different backgrounds.
• Describe best practices for combining fonts, colors, graphic elements, and patterns to create a harmonious brand image across all media.
Candidate Requirements:
• Experience in creating brand books and logos, preferably in the fashion or premium segment.
• Deep understanding of neo-Gothic and mystical aesthetics.
• Ability to adapt visual style to engage the target audience.
• Portfolio demonstrating a similar style or relevant experience.
• Openness to collaboration and readiness for prompt feedback.
Expected Outcomes:
We need not just a logo, but a complete visual language that conveys the unique quality and mystique of our brand. The main goal is to create a distinctive image that stands out in the market.
If you are interested in bringing our brand vision to life through your creativity, we would be happy to collaborate with you!