Budget: 8000 UAH Deadline: 7 days
The dashboard for creative performance is essentially about extracting data from Facebook Ads at the level of individual ads/creatives (spend, impressions, CTR, CPM, CPC, leads/purchases, CPA, ROAS, and if needed for video — hook-rate and hold-rate) and compiling it in Airtable so that it is immediately clear which creative is performing and which is wasting the budget. Data can be pulled automatically through the Facebook Marketing API with daily updates or, if the volume is small, through a one-time export — depending on the number of accounts and frequency. In Airtable, I will create tables for creatives/campaigns, grouped views, and an Interface dashboard with filters by date and campaign. I opened your specification in the Google Doc "Setting up the web analytics dashboard," but the viewing access is closed — please open it for reading. Questions: 1) How many ad accounts are there, and is automatic updating through the API needed, or is a one-time collection sufficient? 2) Are the data only from Facebook Ads, or do we also include web analytics (GA4/pixel)?