Good day to everyone!
1) Context
Product: online course about sleep (Ukrainian-speaking).
Goal: applications from advertising on Meta (Instagram/Facebook) to the landing page.
Audience: Ukrainian-speaking, mostly women aged 25–40. There is also a broad audience aged 18–65+.
2) Formats, quantity, technical requirements
Need to create creatives for 1 campaign with images.
Formats (mandatory for each creative):
Files: JPG/PNG + originals (Figma/PSD/AI, etc.).
Safety zone: in stories, important text/faces should not be closer than ~250 px to the top/bottom.
Language of creatives: Ukrainian.
3) Structure and sets of creatives
A) Test “Morning / Day / Evening-night” — 3 creatives (3 ads)
Geo: worldwide, language: Ukrainian.
Task: 3 different moods/messages for different states of a person (but without strict adherence to the display schedule).
Morning (bright, energetic)
Mood: lightness, clear mind, charge for the day
Text on the creative: short (up to 6–10 words) + “Online course”
Examples of messages:
“Wake up without fog in your head”
“Morning without coffee panic”
“Sleep as a strategy: start right”
Day (neutral/business)
Evening/night (dark, calming)
B) Ukraine (stress/anxiety) — 1 creative (1 ad)
Geo: Ukraine, language: Ukrainian.
Tone: empathetic, warm, without politics/harsh triggers.
Idea: “Sleep as support in difficult times”.
Examples of messages:
“When the world is noisy — sleep should be your support”
“Anxiety doesn’t turn off with a button. Rituals work”
“Sleep = resource. Even now”
Visually: warm light, without gloom, can hint at “home comfort”.
C) Female audience 25–40 — 1 creative (1 ad)
Geo: worldwide, language: Ukrainian.
Tone: supportive, self-care, without body-shaming.
Examples of messages (you can come up with your own version):
“When sleep is okay — the face and mood are different”
“Your beauty starts with recovery”
“Not to “endure”, but to sleep well”
“Morning without “I look tired””
4) Mandatory text on each creative
⚠️ The price on the creative must be indicated!
Style wishes: modern, clean, readable on mobile; emphasis on text contrast.
5) Variability (to really test)
For each creative, make 2 versions:
7) Output materials from the designer